RFID: Thinking Outside the Closed Loop
by Stefan Stroh and Jürgen Ringbeck |
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Making Differentiation Make a Difference
by Patrick Barwise and Seán Meehan |
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How MNCs Can Fight the War on HIV/AIDS
by John Larkin, Ellen Knebel, and Joshua Trevino |
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The Superpremium Premium
by Leslie H. Moeller, Nick Hodson, and Brad Wolfsen
Even in commodity categories, four simple steps can lead marketers to a high-margin brand. |
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Bridging the Breakthrough Gap
by Nicholas G. Carr
Creating disruptions is fine, but mending them may be even better. The case for cautious inventiveness. |
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The Lean, Green Service Machine
by Narayan Nallicheri, T. Curt Bailey, and J. Scott Cade
To make customer focus profitable, service organizations can learn much from manufacturers. |
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Recombinant Innovation
by Art Kleiner
The best new product ideas are hatched by collaboration, not soloists. |
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Making the Perfect Marketer
by Paul Hyde, Edward Landry, and Andrew Tipping
A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever. |
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The Fall and Rise of the CMO
by Gail McGovern and John A. Quelch
Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows. |
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Europe: Old World or New?
A strategy+business roundtable on unity, innovation, and growth in the cradle of modernity. |
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Flextronics: Staying Real in a Virtual World
by Jeff Ferry
By getting lean, vertical, and global, a Singaporean contract manufacturer became the biggest tech company you’ve never heard of. |
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| Best Business Books 2004 |
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| Best Business Books 2004: s+b's Top Shelf |
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Best Business Books 2004: Strategy
by Chuck Lucier and Jan Dyer
The Crucial Link to Execution |
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Best Business Books 2004: Management
by David K. Hurst
Doing the Right Thing |
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Best Business Books 2004: IT & Innovation
by Steve Lohr
The Sky is Still the Limit |
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Best Business Books 2004: Leadership
by Bruce A. Pasternack and James O’Toole
Sex, Shame, and Shareholder Value |
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Best Business Books 2004: Governance
by Frances Cairncross
Next Steps for Boardroom Reform |
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Best Business Books 2004: Change Management
by John Jones and Elizabeth Powers
The Three Elements of Transformation |
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Best Business Books 2004: The Bubble
by John R. Patrick
Reconsidering the Boom and the Bust |
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Best Business Books 2004: Behavioral Economics
by Diane Coyle
The Not-So-Dismal Science |
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Best Business Books 2004: The New Consumer
by Kate Jennings
The Fall of the Mall |
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| Best Business Books 2004: Index |
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Kenneth W. Freeman: The Thought Leader Interview
by Randall Rothenberg
The founding chairman and CEO of Quest Diagnostics identifies the five stages of a turnaround. |
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Recent Studies
by Des Dearlove and Stuart Crainer
On the perils of stretch goals, modular engineering, educating CEOs, and other topics of interest. |
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Everybody's Talking At Me
by Bruce Feirstein |
