by Viren Doshi and Richard Verity
By leveraging the customer data it already possesses, a company can improve customer profitability and uncover new opportunities.
|Why Experience Marketing Pays
by B. Joseph Pine II and James H. Gilmore
By creating marketing “experiences,” companies generate new demand for core offerings.
|Supply Chain Strategy: Back to Basics
by Keith Oliver, Dermot Shorten, and Harriet Engel
Eight best practices for managing the supply chain.
|The Wisdom (and Worth) of "Generation Techs"
by Marc Prensky
The new breed of staff can be an enormous force for positive change and success in their companies — if managers listen to them.
by Nicholas G. Carr
For every thousand flowers that bloom, a million weeds surface. Best to cultivate from the greats.
|Think Global, Act European
by Pascal Cagni
The E.U.’s growth to 25 countries is forcing multinational managers to recast how they “glocalize.”
|When Offshoring Isn’t a Sure Thing
by Tim Laseter
Gung ho for going global? Make sure to look beyond labor costs.
|Building the Advantaged Supply Network
by Bill Jackson and Conrad Winkler
Working in tandem, buyers and suppliers can find better ways to cut costs and increase innovation.
|How Dell Got Soul
by Lawrence M. Fisher
When growth slowed in Y2K, the computer maker’s leaders realized they needed to redesign their win-at-all-costs culture.
|The Upwardly Global MBA
by Nigel Andrews and Laura D’Andrea Tyson
A survey of 100-plus executives in more than 20 countries identifies the knowledge, skills, and attributes young leaders need to succeed.
|Leadership Is a Contact Sport: The "Follow-up Factor" in Management Development
by Marshall Goldsmith and Howard Morgan
A review of leadership development programs at eight major corporations reveals that nothing works better than interaction with colleagues.
|Post-capitalism's Drop-out Prophet
by Andrea Gabor
Shoshana Zuboff says organizational and individual fulfillment can be reconciled — and she left Harvard to prove it.
|Ram Charan: The Thought Leader Interview
by Randall Rothenberg
The celebrated CEO coach says leaders must learn to confront reality.
|What’s a Director to Do?
by Michael Schrage
From governance guru Ira Millstein and others, complex counsel on blending oversight and intervention.
by Des Dearlove and Stuart Crainer
On diversity’s payoff, e-pricing strategy, marketing and growth, and other topics of interest.
|I'm Looking Through You
by Bruce Feirstein