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strategy+business (Issue 34/ Spring 2004)

Below is a full article list from this issue of strategy+business.

The Post-9/11 Resilience of American Brands
by John A. Quelch and Douglas B. Holt
Research suggests that opposition outside America to U.S. foreign policy doesn't necessarily affect consumer choice.
 
Four Antidotes to Change Resistance
by John Jones, Claudia Staub, and Elizabeth Powers
Techniques that can mitigate the emotional and cultural challenges of achieving strategic transformations in organizations.
 
A Behavioral Theory of Corporate Finance
by David E. Adler
A new academic discipline called behavioral corporate finance challenges conventional ideas about corporate finance and compensation strategies.
 
The Art of Underengineering
by Christian Koehler and Robert Weissbarth
Design-driven cost reduction allows manufacturers to realize savings of 10 to 30 percent for products in development.
 
A CIO's View of the Balanced Scorecard
by George Tillmann
Defining the data and the timing of reporting is the hardest task, says a scorecard veteran.
 
Diversity and Its Discontents
by Art Kleiner
Diverse workplaces require emotional maturity, and that means confronting “rankism.”
 
A New Window onto CRM Success
by David Moloney and Robert Bustos-McNeil
A concept from 1950s psychology can elevate contemporary customer relationship programs.
 
Smart Customization: Profitable Growth Through Tailored Business Streams
by Keith Oliver, Leslie H. Moeller, and Bill Lakenan
As markets atomize, a striking new approach emerges to profitably serve fragmenting demand.
 
Japan's Coming Competitive Renaissance
by Cecilia S.V. Ng and George S. Yip
Guided by the ancient philosophy of bushido, a new generation of companies is set to emerge on the global scene.
 
6 Truths about Emerging-Market Consumers
by Guillermo D’Andrea, E. Alejandro Stengel, and Anne Goebel-Krstelj
They’re brand-aware, savvy shoppers who like mom-and-pop shops more than modern markets, a new pan-Latin study shows.
 
Power Laws & the New Science of Complexity Management
by Mark Buchanan
In an intricately networked world, the study of “nonequilibrium” systems is teaching companies how to overcome risk.
 
A Master Model for Mobile Multimedia
by Helmut Meier, Roman Friedrich, and Hanno Blankenstein
Because the customer experience is king, wireless carriers must learn the art of partnering across the value chain.
 
Philip Bobbitt: The Thought Leader Interview
by Art Kleiner
The constitutional scholar and national security expert defines a new era of market statehood.
 
Privacy in the Age of Transparency
by Jeffrey Rothfeder
A tough customer ethic demands corporate openness and integrity.
 
Research Notes
by Des Dearlove and Stuart Crainer
On packaged-goods marketing, peer-to-peer networks, leading by listening, and other topics of interest.
 
The Worst That Could Happen
by Bruce Feirstein