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strategy+business (Issue 30 / Spring 2003)
Below is a full article list from this issue of strategy+business.| The Myth of Customer Satisfaction By Mark Klein and Arthur Einstein |
| Is Your Company Over-Allianced? By Ha Hoang |
| Why Open Source Stifles Innovation By Peter Passell |
| External Branding’s Internal Impact By Victoria Pao and Steve Lawrence |
| Creating Chaos for Fun and Profit By Chuck Lucier and Jan Dyer In a turbulent industry environment, make your way to the eye of the hurricane. |
| What FreshDirect Learned from Dell By Tim Laseter, Barrie Berg, and Martha Turner And what other e-tailers might learn from make-to-order pioneers. |
| The Man Who Saw the Future By Art Kleiner As the pace of change in business accelerates, the legacy of Pierre Wack, the father of scenario planning, is more relevant than ever. |
| The Better Half: The Artful Science of ROI Marketing By Leslie H. Moeller, Sharat K. Mathur, and Randall Rothenberg Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing. |
| The Paradox of Corporate Entrepreneurship By Julian Birkinshaw Post-Enron principles for encouraging creativity without crossing the line. |
| Corporate Governance: Hard Facts about Soft Behaviors By Paul F. Kocourek, Christian Burger, and Bill Birchard Seven steps to fixing what Sarbanes-Oxley can’t. |
| Enterprise Resilience: Managing Risk in the Networked Economy By Randy Starr, Jim Newfrock, and Michael Delurey Understanding interdependencies and planning for discontinuities is the path to corporate agility. |
| Symantec’s Strategy-Based Transformation By Lawrence M. Fisher How fresh leadership, serial acquisitions, and a new market made CEO John Thompson’s billion-dollar promise come true. |
| Noel M. Tichy: The Thought Leader Interview By Randall Rothenberg The University of Michigan leadership teacher says leadership is about teaching. |
| Recent Studies By Des Dearlove and Stuart Crainer On emotion in advertising, manufacturing metaphors, corporate innovation, and other topics of interest. |
| Finding Sanity with Game Theory By Scott Borg John Nash had a beautiful mind. These books showcase beautiful implications for companies. |
| The Big Fix by Bruce Feirstein |
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