|The Myth of Customer Satisfaction
By Mark Klein and Arthur Einstein
|Is Your Company Over-Allianced?
By Ha Hoang
|Why Open Source Stifles Innovation
By Peter Passell
|External Branding’s Internal Impact
By Victoria Pao and Steve Lawrence
|Creating Chaos for Fun and Profit
By Chuck Lucier and Jan Dyer
In a turbulent industry environment, make your way to the eye of the hurricane.
|What FreshDirect Learned from Dell
By Tim Laseter, Barrie Berg, and Martha Turner
And what other e-tailers might learn from make-to-order pioneers.
|The Man Who Saw the Future
By Art Kleiner
As the pace of change in business accelerates, the legacy of Pierre Wack, the father of scenario planning, is more relevant than ever.
|The Better Half: The Artful Science of ROI Marketing
By Leslie H. Moeller, Sharat K. Mathur, and Randall Rothenberg
Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing.
|The Paradox of Corporate Entrepreneurship
By Julian Birkinshaw
Post-Enron principles for encouraging creativity without crossing the line.
|Corporate Governance: Hard Facts about Soft Behaviors
By Paul F. Kocourek, Christian Burger, and Bill Birchard
Seven steps to fixing what Sarbanes-Oxley can’t.
|Enterprise Resilience: Managing Risk in the Networked Economy
By Randy Starr, Jim Newfrock, and Michael Delurey
Understanding interdependencies and planning for discontinuities is the path to corporate agility.
|Symantec’s Strategy-Based Transformation
By Lawrence M. Fisher
How fresh leadership, serial acquisitions, and a new market made CEO John Thompson’s billion-dollar promise come true.
|Noel M. Tichy: The Thought Leader Interview
By Randall Rothenberg
The University of Michigan leadership teacher says leadership is about teaching.
By Des Dearlove and Stuart Crainer
On emotion in advertising, manufacturing metaphors, corporate innovation, and other topics of interest.
|Finding Sanity with Game Theory
By Scott Borg
John Nash had a beautiful mind. These books showcase beautiful implications for companies.
|The Big Fix
by Bruce Feirstein