|Security Grounds the CEO Agenda
By Mark Gerencser and DeAnne Aguirre
|A Bull Market in Market Research
By Ely Dahan
|Information Is the Fuel for Automotive CRM
By Steven Wheeler
|Who Profits from Brainpower?
By Russell W. Coff
|Why Know-Who Trumps Know-How
By Sigvald J. Harryson
A six-step guide to the promotion of corporate entrepreneurship and the exploitation of innovation.
|Marketing: Are You Really a Realist?
By Andrew Ehrenberg
Sustained growth, brand differentiation, and persuasive advertising are romantic fantasies. It’s time for marketers to set achievable goals.
|Core Group Therapy
By Art Kleiner
In every company, an insider set of managers influences decision making. In some cases, that’s healthy, in others (witness Enron), it’s a nightmare.
|The Four Phases of Continuous Sourcing
By Hugh Baker and Tim Laseter
Purchasing can deliver ongoing benefits, but only if it cycles through a series of linked disciplines.
|From Solutions to Symbiosis: Blending with Your Customers
By Deven Sharma, Chuck Lucier, and Richard Molloy
It’s not enough to know your customers. You have to integrate them into your company.
|The Co-Creation Connection
By C.K. Prahalad and Venkatram Ramaswamy
Companies spent the 20th century managing efficiencies. They must spend the 21st century managing experiences.
|Reinventing Scale: How to Escape the Size Trap
By Alex Kandybin, Martin Kihn, and Cesare R. Mainardi
Value chain mapping can find hidden value in even the oldest industries.
|Zealot Profile: Linda Clark-Santos
Interviewed by Michael Ryan
Washington Mutual Inc. Senior Vice President, Talent Acquisition & Organizational Capability
|Yellow-Light Leadership: How the World’s Best Companies Manage Uncertainty
By Bruce A. Pasternack and James O’Toole
The recession has moved the most advanced CEOs beyond "the vision thing."
|Professor Chandler’s Revolution
By Art Kleiner
To the world’s most renowned business historian, what you know is more important than what you do.
|Lawrence Lessig: The Thought Leader Interview
By Lawrence M. Fisher
The Stanford University law professor and cyberadvocate redefines the parameters of the Internet.
|Once Upon a Time
By Bill Birchard
When a meeting of the minds isn’t enough, try a meeting of the emotions: Tell a story.
By Des Dearlove and Stuart Crainer
On university high-tech spin-offs, outsourcing strategy, measuring intellectual capital, and other topics of interest.
|The Full Rumsfeld
by Bruce Feirstein