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strategy+business (Third Quarter 1997)

Below is a full article list from this issue of strategy+business.

How the National Basketball Association Put the Bounce in Basketball
By Glenn Rifkin
Once a purely American sport, basketball has been transformed by the N.B.A. into a global phenomenon. What marketing lessons does the N.B.A. teach? If you promote it, the fans will come.
 
Gemba Kaizen: A Commonsense Low-cost Approach to Management by Masaaki Imai
By Barbara Presley Noble
Gemba Kaizen: A Commonsense, Low-cost Approach to Management by Masaaki Imai. (354 pages, McGraw-Hill, 1997)
 
How to Think Like a CEO: The 22 Vital Traits You Need to Be the Person at the Top by D.A. Benton
By Deborah L. Jacobs
How to Think Like a CEO: The 22 Vital Traits You Need to Be the Person at the Top by D.A. Benton (463 pages, Warner Books, 1996)
 
No Hands: The Rise and Fall of the Schwinn Bicycle Company, an American Institution by Judith Crown and Glenn Coleman
By Barbara Presley Noble
No Hands: The Rise and Fall of the Schwinn Bicycle Company, An American Institution by Judith Crown and Glenn Coleman (350 pages, Henry Holt & Company, 1996)
 
What Will Be: How the New World of Information Will Change Our Lives by Michael Dertouzos
By Barbara Presley Noble
What Will Be: How the New World of Information Will Change Our Lives by Michael Dertouzos (336 pages, HarperCollins, 1997)
 
Global Sourcing: Another Critical Purchasing Skill
By Timothy M. Laseter, C.V. Ramachandran and Tonya M. Leary
 
The Ghost of Socrates: Exploring the Philosophical Foundations of Information Systems
By John M. Artz
 
Why Community Relations is a Strategic Imperative
By Bradley K. Googins
 
The Rocky Road from Startup to Big-Time Player: Biogen’s Triumph Against the Odds
By Lawrence M. Fisher
How does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done.
 
10x Value: The Engine Powering Long-Term Shareholder Returns
By Charles E. Lucier, Leslie H. Moeller and Raymond Held
What does it take to grow shareholder value at world-class rates? More than profit and revenue increases. It takes strategic innovation to make it into the top tier.
 
Saving the Chief Executive
By Daniel T. Carroll
What is the job of the board of directors? To make certain the chief executive succeeds. How does it do it? By working closely with the chief executive in a collaborative relationship.
 
Strategic Sales Management: A Boardroom Issue
By Benson P. Shapiro, Adrian J. Slywotzky and Stephen X. Doyle
With the marketplace changing so rapidly and product lives shortening, sales has become a strategic issue. But how do you make certain it is managed properly and that a company's best customers are satisfied? You do it by making sales a boardroom issue.
 
Vertical Integration: 80’s Fad or Health Care’s Future?
By David G. Knott
Few industries have been changing as quickly as health care. As it does, alliances become more important to growth. But does that mean undoing what has already been done?
 
An Interview with Warren Bennis
By Joel Kurtzman