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strategy+business (Second Quarter 1997)

Below is a full article list from this issue of strategy+business.

How to Manage Creative People: The Case of Industrial Light and Magic
By Lawrence M. Fisher
George Lucas’ Industrial Light and Magic is the nation’s premier special effects shop with credits that include Star Wars. Part of its phenomenal growth and success stems from the innovative management of its employees — most of whom don’t even know they’re being managed.
 
"One World, Ready or Not: The Manic Logic of Global Capitalism" by William Greider
By Barbara Presley Noble
One World, Ready or Not: The Manic Logic of Global Capitalism by William Greider (397 pages, Jossey-Bass Publishers, 1997)
 
"The Organization of the Future," edited by Frances Hesselbein, Marshall Goldsmith and Richard Beckard
By Barbara Presley Noble
The Organization of the Future, edited by Frances Hesselbein, Marshall Goldsmith and Richard Beckhard (397 pages, Jossey-Bass Publishers, 1996)
 
Compensation Structures in the Mutual Fund Industry
By Keith C. Brown and Laura T. Starks
 
Getting the Most out of Re-engineering
By Anitesh Barua and Andrew B. Whinston
 
The C.E.O.'s Information Technology Agenda: Seizing the Right Opportunities
By Charles V. Callahan and Joseph Nemec Jr.
 
Conceptual Re-engineering at Nissan
By Robert J. Thomas
Robert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts consumers' needs first.
 
Competing in Emerging Countries: The Case of Latin America
By Jorge H. Forteza
As one of the world's most dynamic regions, Latin America's tranforming economies offer large-scale opportunities and challenges for multinational players.
 
Business Expectations and Strategy for the United States of Europe
By Franco Modigliani and Hossein Askari
The European Union is the largest single market in the world, and among the most affluent. Does that mean companies should be poised for expansion into the EU? It may take another three to four years before the market stabilizes enough for global players to think about establishing new EU locations.
 
Growth by Acquisition: The Case of Cisco Systems
By Glenn Rifkin
Cisco Systems plans to dominate its market and is well on the way, having acquired 14 companies since 1993. While many acquisitions bring with them attendant stress, Cisco has more than doubled its sales and net income in 1996. The secret: not just buying, but finding organizational synergies prior to the purchase.
 
Steering a New Course for Japanese Management
By Motokazu Orihata
If Japan is to be a front-runner in the era of innovation it must demonstrate leadership in developing new industries and products. To do so requires managers to adopt a new "hands-on" approach and to take greater risks.
 
The Triumph of People Power and the New Economy
By Bruce A. Pasternack, Shelley S. Keller and Albert J. Viscio
The New People Partnership heralds the appearance of a different "company man and woman." As corporations and employees grapple with the new realities that exist between them, organizations must do more to make workers employable within their own companies.
 
What the Heck Is a Company, Anyway? Reflections on Identity
By David Berreby
In an age of mergers and acquisitions, identity management is becoming increasingly difficult, yet necessary in terms of both customers and employees. The key to make it work? Creating a feeling of community.