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strategy+business (Second Quarter 1998)

Below is a full article list from this issue of strategy+business.

The Human Equation: Building Profits by Putting People First by Jeffery Pfeffer
By Tim Dickson
The Human Equation: Building Profits by Putting People First by Jeffrey Pfeffer (345 pages, Harvard Business School Press, 1998)
 
The Synergy Myth: And Other Ailments of Business Today by Harold Geneen, with Brent Bowers
By Barbara Presley Noble
The Synergy Myth: And Other Ailments of Business Today by Harold Gennen, with Brent Bowers (248 pages, St. Martin's Press, 1997)
 
Commodity Busting: Be a Price Maker, Not a Price Taker!
By Benson P. Shapiro
Business is about making money, not measuring macho. The scrap heap of corporate disasters is littered with managers whose ego drive overwhelmed good sense..
 
Game Theory: The Developer's Dilemma, Boeing vs. Airbus
By Martin Kretschmer
 
Institutionalizing Alliance Skills: Secrets of Repeatable Success
By John R. Harbison and Peter Pekar Jr. Ph.D.
To compete, companies are forming alliances as never before. But quantity does not equal quality. Succeeding in an alliance requires creating the right structures for the right situations.
 
Competing Through Innovation: The Case of Broderbund
By Glenn Rifkin
As product life-cycles become shorter, the ability to innovate becomes a more important factor. But how do you innovate consistently? And how do you manage creative people whose jobs require them to "think differently"? Broderbund shows the way.
 
The Right Way to Achieve Profitable Growth in the Chinese Consumer Market
By Edward Tse
The Chinese consumer market has awesome demographics. It is huge, young and growing. But competition in the consumer market is growing, too. To win in China, companies must create strategies that overcome pitfalls while taking advantage of local strengths.
 
Conglomerates in Emerging Markets: Tigers or Dinosaurs?
By Zafer Achi, Chipper Boulas, Ian Buchanan, Jorge H. Forteza and Lando Zappei
Disparaged in the developed world, emerging-market conglomerates are here to stay, provided they adapt to their ever-changing environment. If they do adapt, what role are they likely to play?
 
Are There Limits to Total Quality Management?
By Arthur M. Schneiderman
Many of the problems associated with quality programs are the result of increased complexity. The half-life concept, a new tool, strives to make complexity more manageable. By doing so, learning is accelerated and improvement becomes continuous.
 
How to Brand Sand
Sam I. Hill, Jack McGrath, and Sandeep Dayal
In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.
 
Post-Merger Integration: How Novartis Became No. 1
By Lawrence M. Fisher
Once the deal is done, the hard work begins of integrating people, processes and systems, on a global basis.
 
An Interview with W. Brian Arthur
By Joel Kurtzman