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strategy+business (Issue 50 / Spring 2008)

Below is a full article list from this issue of strategy+business.

Upturn Thinking in a Downturn Year
by Asaf Farashuddin
Why it’s important not to lose sight of long-term goals during a recession.
 
New Metrics for Media
by Christopher Vollmer
The measurements associated with digital media will shift the focal point of all advertising from exposure to results.
 
The Digital Oil Field Advantage
by Andrew Steinhubl and Glenn Klimchuk
New technologies can help the oil industry manage a shrinking labor force and rising demand.
 
Uncaptured Fortunes in Intellectual Property
by David Kline
Many companies are still learning how to benefit from valuable intellectual property.
 
New Life for Tired Brands
by Nikhil Bahadur and John Jullens
How to discover the dormant vitality in an old product line.
 
Twenty Hubs and No HQ
by C.K. Prahalad and Hrishi Bhattacharyya
A new form of global organization grounded in “gateway” countries can allow a company to operate profitably around the world.
 
The Myth of Cost-Benefit Analysis
by Denise Caruso
The U.S. government’s method for evaluating risk isn’t as objective as it’s made out to be.
 
Launch and Learn
by Tim Laseter and Ron Kerber
To consistently turn out profitable new offerings, companies must integrate three distinct innovation portfolios.
 
Oasis Economies
by Joe Saddi, Karim Sabbagh, and Richard Shediac
Surrounded by tension and unnoticed by many observers, the nations of the Middle East are building their own kind of sustainable prosperity.
 
The Practical Visionary
by Michael Farber, Tom Greenspon, and Jeffrey Tucker
Today’s chief information officer must enable the organization to meet its strategic goals and to envision goals that were never before possible.
 
On Track for Growth
by Andrew Tipping and Justin Zubrod
How the railroad industry is reinventing itself as a customer-conscious business.
 
Ambassador for the Asian Century
by Sheridan Prasso
Singaporean diplomat Kishore Mahbubani says the West should lose its arrogance and the East should step up to global leadership.
 
Convenors of Capability
by Michael Delurey, David Sulek, and Lawrence Frascella.
A community center founded in Hurricane Katrina’s wake shows how megacommunity efforts can bring people the help they need to rebuild.
 
Pankaj Ghemawat: The Thought Leader Interview
by Art Kleiner
The seer of “semiglobalization” argues for appreciating regional distinctions.
 
Lessons for Business Schools
by Andrea Gabor
New books and revisited history illuminate the irrelevance of today’s MBA — and ways to make it compelling again.
 
Books in Brief
by David K. Hurst
An icon of genius, a turnaround monomaniac, a flat-world skeptic, a psychoanalyst of leadership, and a management futurist.
 
Recent Research
by Des Dearlove and Stuart Crainer
On Southwest’s new IT strategy, reputation as a crime deterrent, the value of self-disclosure, customer perception of offshoring, and more.
 
Viva Las Vegas
by Bruce Feirstein