Below is a full article list from this issue of strategy+business.
| A Cultural Fix for Risk Management Failure by Peter T. Golder and Thorsten Liebert How to create a culture that combines healthy risk taking with effective risk management. |
| The China and India Strategy by Anil K. Gupta and Haiyan Wang The right question to consider now is how best to pursue the two countries together. |
| 50-plus: A Market That Marketers Still Miss by Richard Rawlinson and Natasha Kuznetsova Baby boomers are responsible for more than 40 percent of retail spending in the U.S. and western Europe, but many companies still focus on youth and young families. |
| Pollution, Prices, and Perception by Daniel Gabaldon Carbon regulation will be unexpectedly complex — and business leaders will need to plan their approach accordingly. |
| Watching over the Web by Thomas Künstner, Manuel Kohnstamm, and Stephan Luiten For broadband service providers — and the Internet in general — “digital confidence” pays off. |
| The House That Ogilvy Built by Kenneth Roman The legendary advertising innovator David Ogilvy created an enduring organization using culture, integrity, and charm. |
| 7 Ways Forward by Art Kleiner How to rebuild your capabilities for long-term growth in a time of turmoil. |
| 1. Manufacturing: Diagnosing This Downturn by Conrad Winkler, Kaj Grichnik, and Arvind Kaushal |
| 2. Consumer Products: Some Brands Win by Richard Rawlinson |
| 3. China: Cautious Activists by Edward Tse |
| 4. Aerospace and Defense: Assault on Risk by Martin J. Bollinger |
| 5. Telecom: Exceeding Expectations by Karim Sabbagh, Roman Friedrich, and Pierre Péladeau |
| 6. Japan: Lessons from a Lost Decade by Yoshiyuki Kishimoto, Hiroyuki Sawada, and Chieko Matsuda |
| 7. Finance: Facing the Liquidity Challenge by Justin Pettit |
| Afterword: Toward Holistic Recovery by Shumeet Banerji |
| Not Just for Profit by Marjorie Kelly Emerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large. |
| Digital Darwinism by Christopher Vollmer In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. |
| Measuring Your Way to Market Insight by Leslie H. Moeller and Edward C. Landry To build closer connections to customers, start by developing analytical prowess. |
| The Library Rebooted by Scott Corwin, Elisabeth Hartley, and Harry Hawkes Even in an era when you can “Google” just about anything, many libraries have remained as vibrant, dynamic, and popular as ever. They’re staying that way by redefining the business they’re in. |
| William Haseltine: The Thought Leader Interview by Ann Graham A molecular biologist and entrepreneur sees green as the next wave of the genomic revolution. |
| Sustainable Goes Strategic by Joe Flower Learning from the literature of corporate environmentalism. |
| Books in Brief by David K. Hurst Fixing the mortgage meltdown, mastering disruptive change, inculcating a sense of urgency, and exploring drama at the Economist. |
| Recent Research by Bridget Finn On self-involved leaders, emotional decisions, offshoring white-collar jobs, and more. |
| Dark Side of the Moon by Bruce Feirstein |