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strategy+business (Issue 54 / Spring 2009)

Below is a full article list from this issue of strategy+business.


A Cultural Fix for Risk Management Failure
by Peter T. Golder and Thorsten Liebert
How to create a culture that combines healthy risk taking with effective risk management.
 
The China and India Strategy
by Anil K. Gupta and Haiyan Wang
The right question to consider now is how best to pursue the two countries together.
 
50-plus: A Market That Marketers Still Miss
by Richard Rawlinson and Natasha Kuznetsova
Baby boomers are responsible for more than 40 percent of retail spending in the U.S. and western Europe, but many companies still focus on youth and young families.
 
Pollution, Prices, and Perception
by Daniel Gabaldon
Carbon regulation will be unexpectedly complex — and business leaders will need to plan their approach accordingly.
 
Watching over the Web
by Thomas Künstner, Manuel Kohnstamm, and Stephan Luiten
For broadband service providers — and the Internet in general — “digital confidence” pays off.
 
The House That Ogilvy Built
by Kenneth Roman
The legendary advertising innovator David Ogilvy created an enduring organization using culture, integrity, and charm.
 
7 Ways Forward
by Art Kleiner
How to rebuild your capabilities for long-term growth in a time of turmoil.
 
1. Manufacturing: Diagnosing This Downturn
by Conrad Winkler, Kaj Grichnik, and Arvind Kaushal
 
2. Consumer Products: Some Brands Win
by Richard Rawlinson
 
3. China: Cautious Activists
by Edward Tse
 
4. Aerospace and Defense: Assault on Risk
by Martin J. Bollinger
 
5. Telecom: Exceeding Expectations
by Karim Sabbagh, Roman Friedrich, and Pierre Péladeau
 
6. Japan: Lessons from a Lost Decade
by Yoshiyuki Kishimoto, Hiroyuki Sawada, and Chieko Matsuda
 
7. Finance: Facing the Liquidity Challenge
by Justin Pettit
 
Afterword: Toward Holistic Recovery
by Shumeet Banerji
 
Not Just for Profit
by Marjorie Kelly
Emerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large.
 
Digital Darwinism
by Christopher Vollmer
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.
 
Measuring Your Way to Market Insight
by Leslie H. Moeller and Edward C. Landry
To build closer connections to customers, start by developing analytical prowess.
 
The Library Rebooted
by Scott Corwin, Elisabeth Hartley, and Harry Hawkes
Even in an era when you can “Google” just about anything, many libraries have remained as vibrant, dynamic, and popular as ever. They’re staying that way by redefining the business they’re in.
 
William Haseltine: The Thought Leader Interview
by Ann Graham
A molecular biologist and entrepreneur sees green as the next wave of the genomic revolution.
 
Sustainable Goes Strategic
by Joe Flower
Learning from the literature of corporate environmentalism.
 
Books in Brief
by David K. Hurst
Fixing the mortgage meltdown, mastering disruptive change, inculcating a sense of urgency, and exploring drama at the Economist.
 
Recent Research
by Bridget Finn
On self-involved leaders, emotional decisions, offshoring white-collar jobs, and more.
 
Dark Side of the Moon
by Bruce Feirstein