| A 21st-Century Approach to Product Launches by Steve Silver and Jong Chow Forget the old rules for bringing products to market. Procter & Gamble is helping to write a new playbook. |
| Lessons from the Shop Floor by Muir Sanderson, Piyush Doshi, and Christine Korwin-Szymanowska Service companies can cut costs by borrowing techniques from their manufacturing brethren. |
| Innovation Takes Perspiration by Karen Otazo To foster invention, organizations need to build in a process for experimentation. |
| Seven Counterintuitive Trends by Dan Lewis Everyone expects turbulence, but few people are watching the most significant pressures that will confront industry this year. |
| Getting a Return on Financial-Services Marketing by Joni Bessler, Steven Treppo, and Ashok Notaney The financial industry lags others in making the connection between marketing investments and returns. Three analytical tools can help financial-services companies develop the capability to see more clearly. |
| The Dignitarian Way Author and activist Robert Fuller argues for the end of abuse of rank — at work, in society, and around the world. |
| When Addressing Climate Change Is Good Business by Suzanne Charlé Smart companies are working to reduce their role in global warming now to get ahead of regulators and gain a competitive edge. |
| The View from the Engine Room Pharmaceutical executive Michel Lurquin on where manufacturing stands and where it’s going. |
| An Industry for All Seasons by Doug Hardman, Simon Harper, and Ashok Notaney What the apparel industry has gained in scale and scope over the past few decades it has lost in agility and speed. A new kind of product segmentation keeps painful trade-offs to a minimum. |
| The Case for Pricey Acquisitions by Justin Pettit High-multiple acquisition targets can be the best bargains. |
| Brownfield Transformation: 25 Years On, Fulfilling the Promise of Lean Manufacturing by Kaj Grichnik, Christian Basedow, John Hedgcock, and John Potter Under intensifying pressure to relocate manufacturing to areas of cheaper labor, the challenge facing many traditional manufacturing locations in the United States and Western Europe will be to transform or close. |
| Planners, Shoppers, Contenders, and Cavaliers: How Consumerism Is Changing the Health Insurance Industry by David Knott David Cordani, president of CIGNA HealthCare, describes how his company is responding as individuals take control of their medical benefits. |
| What’s a Chaebol to Do? by Tariq Hussain The family-owned conglomerates made South Korea an industrial powerhouse, but can they transform themselves and their nation’s economy again now that the rules have changed? |
| Why Neuroscience Matters to Executives by David Rock and Jeffrey Schwartz The latest research on how the brain works unearths fresh insights into effective leadership. |
| Making the Most of Customers by Erich Joachimsthaler The most innovative companies see consumers for who they really are. |
| Is Your Sales Force Adaptable? by Edward Landry, Thomas Ripsam, and Bart Sayer Here’s a five-step plan for routinely revamping a sales team. |
| The Importance of Being a Must-See Destination by Jürgen Ringbeck and Stephan Gross Excellent travel and tourism policies, infrastructure, and services can translate into a roaring economy. |
| Culture Change: Calling on Philosophers and Engineers by Vinay Couto, Nikos Mourkogiannis, and Gary Neilson By blending the poetic with the quotidian, organizational strategies and cultures can find common ground. |
| When Teams Fail: The Virtual Distance Challenge by Edward Baker Critical as they are, corporate teams have been a notorious weak link in the effort to get work done on time and within budget. Here’s how to measure what’s going wrong. |
| Solid Connections in a Liquid World by Ralph Shrader Prescriptions for how leadership and commercial relationships can excel in a fluid world. |
| Shift Worker Productivity Need Not Be an Oxymoron by John Frehse Employees who work nontraditional schedules can create as much value as nine-to-fivers if executives can manage their expectations and special needs. |
| The Defining Features of a Megacommunity by Chris Kelly, Mark Gerencser, Fernando Napolitano, and Reginald Van Lee A primer for creating successful multipartite initiatives to solve critical problems that embraces the talents of government, business, and civil society. |
| Big Impact in a Small Format by Thomas Ripsam, Alonso Martinez, and Carlos Navarro Large retailers are beginning to see the beauty of a tinier world. |
| How the U.S. Government Can Cut Overhead by Kristine Rohls and Dave Mader By using in-house agencies to provide services to other departments that need them, the federal government is saving tens of billions of dollars and learning what some in the private sector already know. |
| Protecting the Company Jewels in an Unprotected Country by William J. Holstein As governments wrestle over safeguarding intellectual property rights in China with no solution in sight, more and more companies are taking the problem into their own hands. |
| Network Effects: The Virtues of Telecom Regulation by Bahjat El-Darwiche and Chady Smayra A strong, competitive telecom market plays a crucial role in promoting a country's overall economic development -- but the government must first institute intelligent regulatory policies and practices. |
| Covering the Cost of War by Art Kleiner Robert Hormats, an international finance expert and the author of The Price of Liberty: Paying for America's Wars, describes the problems with current U.S. fiscal policy, and how to adjust the country's spending for present and future global battles. |
| The Big Squeeze by Chris Manning and Stephan Gross Can traditional legacy airlines find a way out of the “no-man’s-land” between the established low-cost carriers and the premium players? |
| Technology and Its Discontents by Edward Baker In this interview, historian David Edgerton maintains that we will not fully understand innovation unless we rethink the history of technology and its uses. |
| Web 2.0: Profiting from the Threat by Stefan Eikelmann, Jad Hajj, and Michael Peterson Fresh trends in consumer behavior driven by social media pose significant challenges to companies stuck in a traditional market-to-the-masses mind-set. Here’s how to thrive on the new Web. |
| Executives without Borders by Jonathan Ledgard A novel proposition for saving driest Africa from total collapse. |
| Are Internet Companies Overvalued (Again)? by Raul L. Katz and Paul Zangrilli What we can learn from eBay’s acquisition of Skype. |
| How Causes Can Animate Companies by Mohan Nair Moving beyond the mission statement to find true motivation. |
| The Other Energy Crisis by Debra Decker and Erwann Michel-Kerjan As nuclear energy becomes a viable alternative to carbon-based fuels, security is a vital concern. Here’s how private markets might be able to help. |
| The Situational Leader by Matthew Prewitt Jack Stahl, a former chief executive at Coca-Cola and Revlon, discusses how great leaders balance their broad strategic missions with constant attention to organizational detail. |
| Keeping Costs Cut by Matthew Ericksen, Elizabeth Powers, and Frank Ribeiro When it comes time to cut costs again, look past the traditional structural approaches to the company’s DNA. |
| Fearlessness: The Last Organizational Change Strategy by Art Kleiner Corporate courage has faltered in the wake of September 11, 2001, and the dot-com crash. Management expert Margaret Wheatley says that leaders must face reality — and maybe abandon e-mail. |
| Saving Procurement from Itself by Hugh Baker and Fabrice Saporito It’s time for chief procurement officers to stop relying solely on functional depth and start increasing functional breadth. |
| Evolution on the Global Stage by Edward Tse, Andrew Cainey, and Ronald Haddock Their raw potential is clear, but Chinese companies will have to master the imperatives of “soft power” to reach the next level of international growth. |
| Kevin George: Unilever’s Digital Media Strategy by Andrea Rasmussen and Carolyn Ude Unilever’s U.S. vice president and general manager of its deodorants division discusses his company’s approach to launching new products using a variety of new media channels. |
| How Green Is My Value Chain? by Hardin Tibbs Transforming the value chain into a value loop can save natural resources and enhance a business’s long-term prospects. |
| Why the United States Needs an Innovation Strategy by Amy Bernstein Author John Kao diagnoses America’s ills as a continuing loss of innovation capacity. But, he says, there is a way to reverse that trend. |
| HP Engineers a Megacommunity by Barbara Waugh A multi-stakeholder effort to train engineers in Africa. |
| Keeping Marketing’s Promises by James H. Gilmore and B. Joseph Pine II Ads that trumpet, “We’re unique!” are meaningless if the stores say, “No, we’re not.” |
| Personal Ethics in the Corporate World by Elizabeth Doty How to confront the moral tensions inherent in corporate life and come out with your ethics intact. |
| Retail Banking’s Secret Weapon by Paul Hyde and Seamus McMahon Even as financial-services organizations are reemphasizing the local branch, they continue to overlook the performance impact of successful branch managers. A recent study reveals how banks can recruit, retain, and develop the branch managers who will be sales leaders. |
| An Inside Job: Best Practices from Within by Lisa Kimball The best solutions to an organization’s problems may be found among its members. |
| Why Your Next CEO Should Come from Inside by Steven Wheeler Harvard Business School professor Joseph L. Bower believes that only home-grown leaders have the sense of history and respect for culture to bring companies through major transitions. But not every insider is up to the job. |
| Bridging the Marketing–Sales Chasm by Barbara Sullivan and Graham Ericksen A common, fundamental disconnect between getting the message out and closing the deal can lead to lost sales opportunities. But it doesn’t have to. |