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Web Only Articles (2009)

Below is a full article list from this issue of strategy+business.

Green Is a Strategy
by Rich Kauffeld, Abhishek Malhotra, and Susan Higgins
Five steps to “differentiated” sustainability for a full embrace of environmentalism.
 
After Copenhagen: Impact, Change, and Implementation
A conversation with Nick Pennell and Rob Fowler
 
A School for Displaced Workers
by William J. Holstein
With industries contracting and jobless rates among manufacturing workers skyrocketing, community colleges have become the new home of retraining programs.
 
The Power of (Online) Public Opinion
by Edward Tse
Executives should track Internet commentary in China to protect their company’s reputation — and market position.
 
Leadership Lessons and the Economic Crisis
by Richard Rawlinson
Predictably, one result of the economic crisis is the cry for a new style of leadership. In thinking about what qualities are needed as we move forward, it’s helpful to consider where we’ve been and what the times will require from the next generation of leaders.
 
A Global Financial Governance Primer
by Alan Gemes, Peter T. Golder, and Thorsten Liebert
Government leaders are designing the next regulatory regime for banks; their answers to four basic questions will determine how well it works.
 
An Immodest Proposal for the Next Big Fuel
by Jay Ogilvy
If nuclear energy represents a genuine way to deal with climate change, let’s test it through a massive joint project involving the U.S., Japan, France, and China.
 
The Promise of “Self-segmentation”
by Nick Wreden
Rather than putting consumers in arbitrary “buckets” for targeting, marketers should join them online in communities of passion and interest.
 
What a Declining Business Media Means to CEOs
by William J. Holstein
As cost cutting narrows the field of business journalism, it has become more difficult to put out a corporate story — or take one in.
 
Filling the Gulf States’ Infrastructure Gap
by Ibrahim El-Husseini, Fadi Majdalani, and Alessandro Borgogna
If Middle East countries use lower oil prices as an excuse to neglect development of roads, bridges, and power lines, their bright future could be stymied before it begins.
 
Cut Costs, Grow Stronger
by Shumeet Banerji, Paul Leinwand, and Cesare R. Mainardi
To reduce expenses for the long term and lead the way to recovery, start by taking a strategic view of your capabilities.