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Author's Choice (2010)

Below is a full article list from this issue of strategy+business.

Charles Darwin, Management Guru
Seth Godin, author of Linchpin: Are You Indispensable?, introduces a lesson on the role of diversity in business success from Rules of Thumb: 52 Truths for Winning at Business without Losing Your Self, by Alan M. Webber.
 
Don’t Ignore the Transparency Imperative
Nell Minow, coauthor of Corporate Governance, introduces a lesson in corporate transparency from The Responsibility Revolution: How the Next Generation of Businesses Will Win, by Jeffrey Hollender and Bill Breen.
 
The Uncommon Practice of Common Purpose
James H. Gilmore, coauthor of Authenticity: What Consumers Really Want, introduces a tale of learning from unusual places found in Common Purpose: How Great Leaders Get Organizations to Achieve the Extraordinary, by Joel Kurtzman.
 
Getting Back on Track
Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness: A Path to Profits, Passion, and Purpose, introduces a lesson on how to rally employees around a unified plan from Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath.
 
Akbank Goes Mobile
Edward Landry, coauthor of The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI, introduces a passage on how analytics create competitive advantage from The Deciding Factor: The Power of Analytics to Make Every Decision a Winner, by Larry Rosenberger and John Nash, with Ann Graham.
 
Putting the WOW in Service
Ken Blanchard, coauthor of Raving Fans: A Revolutionary Approach to Customer Service, introduces a passage about how great customer service builds brands and loyalty from Delivering Happiness: A Path to Profits, Passion, and Purpose, by Tony Hsieh.
 
Where Were the Women?
Harriet Rubin, author of The Princessa: Machiavelli for Women, introduces a passage on the urgent need for a more inclusive approach to leadership from The Female Vision: Women’s Real Power at Work, by Sally Helgesen and Julie Johnson.
 
It Is about You
Jon R. Katzenbach, coauthor of Leading Outside the Lines: How to Mobilize the (in)Formal Organization, Energize Your Team, and Get Better Results, introduces a passage on the importance of self-awareness from Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst, by Robert I. Sutton.
 
Donning a Leader’s Garb
James O’Toole, coeditor of Good Business: Exercising Effective and Ethical Leadership, introduces a passage on how the role shapes the leader from Still Surprised: A Memoir of a Life in Leadership, by Warren Bennis with Patricia Ward Biederman.
 
Beer, Brats, and Butterfat
Regina E. Herzlinger, author of Who Killed Health Care? America’s $2 Trillion Medical Problem — and the Consumer-Driven Cure, introduces a passage on how businesses can lower healthcare costs and improve employee health from The Company That Solved Health Care: How Serigraph Dramatically Reduced Skyrocketing Costs While Providing Better Care, and How Every Company Can Do the Same, by John Torinus Jr.
 
How Learning Leads to Results
Matthew E. May, author of The Shibumi Strategy: A Powerful Way to Create Meaningful Change, introduces a passage on the critical role of a learning focus in innovation from The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble.