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Author's Choice (2011)

Below is a full article list from this issue of strategy+business.

The Seven Deadly Sins of Measurement
Jim Champy, coauthor, with Harry Greenspun, of Reengineering Health Care: A Manifesto for Radically Rethinking Health Care Delivery, introduces a lesson on the pitfalls of measurement from Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done, by Michael Hammer and Lisa W. Hershman.
 
Work That Metaphor
Bo Burlingham, author of Small Giants: Companies That Choose to Be Great Instead of Big, introduces a lesson in the power of design from CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation, by Warren Berger.
 
Whining Ways
Janelle M. Barlow, coauthor (with Claus Møller) of A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong, introduces a lesson in the value of complaining co-workers from Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work, by Russell Bishop.
 
Build It and They Will Invest
Jeffrey Schwartz, co-author (with Rebecca Gladding) of You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life (to be published by Avery/Penguin in June), introduces a lesson in the power of entrepreneurial passion from It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring, by Steven Schussler with Marvin Karlins.
 
How Lucky Do You Feel?
Gregory Unruh, author of Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits, introduces a passage about the price of critical resources from The Price of Everything: Solving the Mystery of Why We Pay What We Do, by Eduardo Porter.
 
A Sweet Victory
Reed K. Holden, coauthor, with Mark R. Burton, of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, introduces a lesson in taking on market leaders from Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, by Stephen Denny.
 
Remember the Cube
James M. Kouzes, coauthor (with Barry Z. Posner) of The Leadership Challenge, introduces a passage on the importance of remembering where you started that appears in From Values to Action: The Four Principles of Values-Based Leadership, by Harry M. Jansen Kraemer Jr.
 
Place Your Bets
Robert B. Tucker, author of Innovation Is Everybody’s Business: How to Make Yourself Indispensable in Today’s Hypercompetitive World, introduces a lesson in innovation from Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, by Peter Sims.
 
Bottling Customer Experience
Theodore Kinni, coauthor of Be Our Guest: Perfecting the Art of Customer Service, introduces a lesson in creating product-based customer experiences from The Method Method: 7 Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down, by Eric Ryan and Adam Lowry, with Lucas Conley.
 
How to Be Irresistible to Women
Sally Helgesen, coauthor of The Female Vision: Women’s Real Power at Work, introduces a case study in hiring and retaining female talent from Winning the War for Talent in Emerging Markets: Why Women Are the Solution, by Sylvia Ann Hewlett and Ripa Rashid.
 
Our Own Worst Enemies
Louis Carter, editor of Best Practices in Talent Management: How the World’s Leading Corporations Manage, Develop, and Retain Top Talent (coedited with Marshall Goldsmith), introduces a lesson on the best practices mind-set from The Responsible Business: Reimagining Sustainability and Success, by Carol Sanford.
 
What Can You Do Better?
Paul Leinwand, coauthor, with Cesare Mainardi, of The Essential Advantage: How to Win with a Capabilities-Driven Strategy, introduces a guiding maxim for CSR success from Winning Investors Over: Surprising Truths about Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price, by Baruch Lev.
 
The Jobs Engine
Carl J. Schramm, author of Good Capitalism, Bad Capitalism, and the Economics of Growth and Prosperity, introduces a lesson in power and the sources of good jobs from The Coming Jobs War: What Every Leader Must Know about the Future of Job Creation, by Jim Clifton.