| The Seven Deadly Sins of Measurement Jim Champy, coauthor, with Harry Greenspun, of Reengineering Health Care: A Manifesto for Radically Rethinking Health Care Delivery, introduces a lesson on the pitfalls of measurement from Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done, by Michael Hammer and Lisa W. Hershman. |
| Work That Metaphor Bo Burlingham, author of Small Giants: Companies That Choose to Be Great Instead of Big, introduces a lesson in the power of design from CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation, by Warren Berger. |
| Whining Ways Janelle M. Barlow, coauthor (with Claus Møller) of A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong, introduces a lesson in the value of complaining co-workers from Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work, by Russell Bishop. |
| Build It and They Will Invest Jeffrey Schwartz, co-author (with Rebecca Gladding) of You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life (to be published by Avery/Penguin in June), introduces a lesson in the power of entrepreneurial passion from It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring, by Steven Schussler with Marvin Karlins. |
| How Lucky Do You Feel? Gregory Unruh, author of Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits, introduces a passage about the price of critical resources from The Price of Everything: Solving the Mystery of Why We Pay What We Do, by Eduardo Porter. |
| A Sweet Victory Reed K. Holden, coauthor, with Mark R. Burton, of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, introduces a lesson in taking on market leaders from Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, by Stephen Denny. |
| Remember the Cube James M. Kouzes, coauthor (with Barry Z. Posner) of The Leadership Challenge, introduces a passage on the importance of remembering where you started that appears in From Values to Action: The Four Principles of Values-Based Leadership, by Harry M. Jansen Kraemer Jr. |
| Place Your Bets Robert B. Tucker, author of Innovation Is Everybody’s Business: How to Make Yourself Indispensable in Today’s Hypercompetitive World, introduces a lesson in innovation from Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, by Peter Sims. |
| Bottling Customer Experience Theodore Kinni, coauthor of Be Our Guest: Perfecting the Art of Customer Service, introduces a lesson in creating product-based customer experiences from The Method Method: 7 Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down, by Eric Ryan and Adam Lowry, with Lucas Conley. |
| How to Be Irresistible to Women Sally Helgesen, coauthor of The Female Vision: Women’s Real Power at Work, introduces a case study in hiring and retaining female talent from Winning the War for Talent in Emerging Markets: Why Women Are the Solution, by Sylvia Ann Hewlett and Ripa Rashid. |
| Our Own Worst Enemies Louis Carter, editor of Best Practices in Talent Management: How the World’s Leading Corporations Manage, Develop, and Retain Top Talent (coedited with Marshall Goldsmith), introduces a lesson on the best practices mind-set from The Responsible Business: Reimagining Sustainability and Success, by Carol Sanford. |
| What Can You Do Better? Paul Leinwand, coauthor, with Cesare Mainardi, of The Essential Advantage: How to Win with a Capabilities-Driven Strategy, introduces a guiding maxim for CSR success from Winning Investors Over: Surprising Truths about Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price, by Baruch Lev. |
| The Jobs Engine Carl J. Schramm, author of Good Capitalism, Bad Capitalism, and the Economics of Growth and Prosperity, introduces a lesson in power and the sources of good jobs from The Coming Jobs War: What Every Leader Must Know about the Future of Job Creation, by Jim Clifton. |