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strategy and business

s+b Blogs - Marketing, Media & Sales (2014)

Below is a full article list from this issue of strategy+business.

Best of Multimedia: A Roadmap to Understanding the Millennial Consumer
by Charity Delich
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
 
Best of Multimedia: Marketing Myopia in 120 Seconds
by Charity Delich
An animated look at Theodore Levitt’s theory of why concentrating on customers matters more than a focus on driving sales.
 
Price Elasticity Has Snapped
by James Walker
Contrary to Econ 101, your optimal price should be based on a variety of factors.
 
Competitive Narcissism: A Marketing Lesson
by Catherine Palmieri
Getting and keeping the attention of the social media generation means making your brand all about them.
 
Note to Content Creators: The Mobile Web Is Not Saving You from iTunes
by Paul Michelman
The app markets are winning—it’s time to focus on working (and winning) within them.
 
Best of Multimedia: The History of Facebook
by Charity Delich
A new infographic tells the story of Facebook over the past decade, from college intranet to global sensation.
 
Best of Multimedia: The “Big Data” Landscape
by Charity Delich
What’s really happening with the 2.5 exabytes of data created every day.
 
Best of Multimedia: A Winning Model for Women in Executive Roles
by Charity Delich
How Gilt’s Michelle Peluso designed a career to be both the CEO—and the mom—she wanted to be.

 

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