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strategy and business

s+b Blogs - Recent Research (2014)

Below is a full article list from this issue of strategy+business.

Gossip in the Workplace Could Signal Larger Problems
by Matt Palmquist
Potentially harmful rumors can start because employees feel inadequately informed, and they can spread when companies fail to keep their promises to their workers.
 
Why a CEO’s Trip to the Bahamas Could Be Good for Business
by Matt Palmquist
Vacations taken by CEOs provide an unlikely, but highly reliable, way to approximate a firm’s corporate activity and anticipate its stock returns.
 
A Different Kind of C(E)O
by Matt Palmquist
To stay ahead of political and social upheaval, multinational firms should consider elevating external affairs to the same level as other top management spheres.
 
Go Big or Go Home: Factors for a Successful Rebranding
by Matt Palmquist
Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
 
An Upside to Brand Genericide
by Matt Palmquist
Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
 
Don’t Brag: An Entrepreneur’s Guide to Getting Capital
by Matt Palmquist
Young firms seeking outside funding can attract investors by acknowledging they have room for improvement, while also playing up their strengths.
 
The Security Risk in the Cubicle Next Door
by Matt Palmquist
Your own employees may pose a bigger IT hazard than outside threats.
 
In with the New Products, and the Old Ones Too
by Matt Palmquist
By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
 
A Lesson for Marketers on Mobile Advertising
by Matt Palmquist
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
 
Enticing Consumers to Switch
by Matt Palmquist
For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
 
A Historical Lesson for Supply Firms
by Matt Palmquist
To keep growing amid volatility, companies should remain adaptable in their approach to supply chain management.
 
Pushing CEOs to Be Bold after the IPO
by Matt Palmquist
By structuring CEOs’ contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.
 
Young CEOs’ Risks Can Pay Off
by Matt Palmquist
Executives who take more chances may prove to be a better long-term bet than those who play it safe.
 
Strategies for Small-Business Survival
by Matt Palmquist
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
 
How to Use a Cell Phone at Work
by Matt Palmquist
If you want to keep your co-workers happy, you should resist the temptation to look at your mobile during meetings.
 
A Full Mouth during Ads Means Half the Attention
by Matt Palmquist
Marketers probably don’t want consumers to watch commercials while they eat.
 
The Art and Science of Add-On Fees
by Matt Palmquist
Companies must find a balance between the luxuries customers will pay for and the necessities they expect.
 
Using Social Media for Your Company’s Good
by Matt Palmquist
Employees who feel their managers listen to their complaints are more likely to use social media to benefit their company than to air their grievances.
 
Not-So-Mad Men
by Matt Palmquist
How advertising execs’ relationships with clients can shape their firms’ fortunes.
 
Employees Missing Deadlines? Pile on the Assignments
by Matt Palmquist
To discourage procrastination, managers should give their employees more work, not less.
 
Following the (M&A) Example of Others
by Matt Palmquist
Learning what other companies did to acquire firms in developing economies may help U.S. companies be more successful in their own M&A efforts.
 
The Amazon Model: If You Can’t Beat ’Em, Work with ’Em
by Matt Palmquist
A company that collaborates with its rivals can create more business for itself.
 
The Collective’s Crystal Ball
by Matt Palmquist
Crowdsourcing offers companies the opportunity to analyze large amounts of data in innovative ways.
 
Female Directors and Their Impact on Strategic Change
by Matt Palmquist
The effectiveness of women in the boardroom can depend on whether the company is having a period of good performance or bad.
 
How Subsidiaries Can Gain Power in Multinational Corporations
by Matt Palmquist
Business units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.
 
I Scream, You Scream (But Only When the Price Goes Up)
by Matt Palmquist
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
 
(Tacit) Knowledge Is Power
by Matt Palmquist
Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
 
Is Apple’s Meteoric Rise Leading to a Devastating Drop?
by Matt Palmquist
The very business model that made the company so wildly successful could eventually cause its downfall.
 
Unleashing Creativity
by Matt Palmquist
To take advantage of employees’ innovative efforts, managers must first learn how to encourage and nurture them.
 
Meeting Employees Halfway
by Matt Palmquist
By keeping group sessions tightly focused and on schedule, managers can earn their employees’ respect and commitment.
 
Building a Megaproject Without the Mega Problems
by Matt Palmquist
Large initiatives such as oil pipelines have a higher chance of succeeding when stakeholders work together to manage the risks.
 
Customers Behaving Badly
by Matt Palmquist
When consumers are rude and abrasive, it’s up to managers to help employees deal with the stress.
 
Are Corporate Sponsorships Worth It? Investors Say No
by Matt Palmquist
Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
 
The Vicious Cycle of CEO Pet Projects
by Matt Palmquist
Incoming leaders follow a predictable pattern of disinvesting from their predecessor’s flops and eventually investing just as unwisely.
 
The Power of Positive Advertising
by Matt Palmquist
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative.
 
Taking Advantage of the Kinder, Gentler Takeover
by Matt Palmquist
Hostile acquisitions may be largely a thing of the past, as they’ve been replaced with gentler—and more effective—M&A strategies.
 
Make Room for a Successful IPO
by Matt Palmquist
New high-tech companies are more attractive to investors when they show room for growth.
 
Maximizing the Impact of Outsider CEOs
by Matt Palmquist
External leaders who take over in good times make a greater strategic impact than those recruited during unstable periods.
 
For Companies, It’s Not Easy Being Green
by Matt Palmquist
Companies that implement socially and environmentally responsible strategies tend to profit—but the benefits take time to show.
 
Four Crisis Triggers Multinational Companies Can Avoid
by Matt Palmquist
For multinational companies operating in Russia and China, the key to success is finding ways to avoid PR crises, rather than managing them after they happen.

 

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