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strategy and business

s+b Blogs - Marketing, Media & Sales (2015)

Below is a full article list from this issue of strategy+business.

The Reclamation of Strategy
by Colin Strong
Marketers can use big data to improve their strategic efforts.
 
Brick-and-Mortar Retail Is Alive and Well
by Shellie Karabell
As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.
 
Can Brands Save the World?
by Eric J. McNulty
“Brand sacrifice” means companies, not consumers, feel the pain.
 
When Loyalty Isn’t Its Own Reward
by Catherine Palmieri
To revive stagnant loyalty programs, companies should replace the routine granting of points with unpredictable, tangible rewards.
 
Retail’s Risky New Strategy
by Shellie Karabell
Luxury tourism will not be the game-changer many retailers are hoping for.

 

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