It’s an ad, ad, ad, ad world
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
After a year of explosive growth fueled by the COVID-19 pandemic, streaming video companies have to embrace new strategies to create value for viewers, creators, and investors.
Technology can improve many things, but not leadership.
Organizational psychologist and best-selling author Robert Sutton discusses companies’ obstacles and catalysts for getting things done.
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
How a clearness committee can offer leaders valuable insights into their toughest decisions.