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Third Quarter, 1999

Best Practice

Multinationals in the Next Decade: Blueprint, Flow and Soul Building the Modern Multinational Organization

By Jorge H. Forteza and Gary L. Neilson
The builders of modern multinationals draw inspiration from the architecture of buildings: Design a blueprint, manage the flow of resources and inject some soul.
Book Reviews

"Rescuing Prometheus," by Thomas P. Hughes

Reviewed by Barbara Presley Noble
Rescuing Prometheus by Thomas P. Hughes (372 pages, Pantheon Books, 1998)

"The Emperor's Nightingale: Restoring the Integrity of the Corporation in the Age of Shareholder Activism," by Robert A.G. Monks

Reviewed by Deborah L. Jacobs
The Emperor's Nightingale: Restoring the Integrity of the Corporation in the Age of Shareholder Activism by Robert A.G. Monks (283 pages, Addison-Wesley, 1998)

"When Giants Stumble: Classic Business Blunders and How to Avoid Them" by Robert Sobel

Reviewed by Stuart Crainer
When Giants Stumble: Classic Business Blunders and How to Avoid Them by Robert Sobel (368 pages, Prentice Hall Press, 1999)
Breakthrough Thoughts

To Win with Innovation – Kill R&D

By Charles E. Lucier and Janet Torsilieri
Superstar free-agents are the key to product innovation. How can you tap your industry's Michael Jordan?
Briefs

The Truth about Internet Business Models

By Jeffrey F. Rayport
In the end, an e-business is just another business.
Case Study

How Elan Grew by Staying Small: Growing a Business with Shrewd Acquisitions

By Lawrence M. Fisher
In an industry of mega-mergers, one company has grown by taking smaller bites - and it has thrived.
Policy

Airports as Engines of Economic Development: Great Airports Are Critical for a Region

By Cyrus F. Freidheim and B. Thomas Hansson
A great airport fuel regional economic growth. But if you build it, will they come? Only if you build it the right way.
Strategy-Management-Competition

21st Century Leadership: Redefining Management Education: Educating Managers in the Modern Era

By Mark David Nevins and Stephen A. Stumpf
Companies need new techniques to train their professionals for the challenges of the 21st century. It takes more than schoolwork.

Nonprofit Entrepreneurs: How WGBH Markets Its Brands

By Glenn Rifkin
This broadcaster has built and leveraged powerful commercial brands, all while keeping a careful eye on its nonprofit mission.

The Hunter-Gatherers of the Knowledge Economy: The Anthropology of Today's Cyberforagers

By David Berreby
Are the habits of today's knowledge workers unique in history? Actually, the Gen X style of working appears to be the oldest on earth.
Thought Leader

An Interview with Rosabeth Moss Kanter

By Joel Kurtzman