“I’m quite certain that 10 years from now, Joi will be at the center of whatever power there is in the Internet culture,” Professor Lessig says. “He’s developing an authority to speak in so many communities that he continues to build social capital.” If the world of commerce becomes as colorful and engaging as a fantasy role-playing game, Joichi Ito’s influence will be the reason.
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Lawrence M. Fisher (email@example.com), a contributing editor to strategy+business, covered technology for the New York Times for 15 years and has written for dozens of other business publications. Mr. Fisher is based in San Francisco.