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strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing
Winter 2006 / Issue 45 (originally published by Booz & Company)

Best Business Books: s+b's Top Shelf

The Future
The Wealth of Networks: How Social Production Transforms Markets and Freedom
by Yochai Benkler
(Yale University Press, 2006)

Economics
More Than You Know: Finding Financial Wisdom in Unconventional Places
by Michael J. Mauboussin
(Columbia University Press, 2006)

Marketing
Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
(Wharton  School Publishing, 2006)

Media
The Long Tail: Why the Future of Business Is Selling Less of More
by Chris Anderson
(Hyperion, 2006)

Negotiation
Beyond Reason: Using Emotions as You Negotiate
by Roger Fisher and Daniel Shapiro
(Viking, 2005)

Strategy
10 Rules for Strategic Innovators: From Idea to Execution
by Vijay Govindarajan and Chris Trimble
(Harvard Business School Press, 2005)

Governance
Tougher Boards for Tougher Times: Corporate Governance in the Post-Enron Era
by William A. Dimma
(John Wiley & Sons Canada, 2006)

Management
From Resource Allocation to Strategy
by Joseph L. Bower and Clark G. Gilbert, editors
(Oxford University Press, 2005)

The Business of Defense
Licensed to Kill: Hired Guns in the War on Terror
by Robert Young Pelton
(Crown, 2006)

Fiction
Rome, Inc.: The Rise and Fall of the First Multinational Corporation
by Stanley Bing
(W.W. Norton, 2006)

Leadership
The Defining Moment: FDR’s Hundred Days and the Triumph of Hope
by Jonathan Alter
(Simon & Schuster, 2006) 

 

 

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Best Business Books: s+b's Top Shelf