A Guide to Customer Strategy
A handy pocket guide for engaging with your users. For more insight, read “10 Principles of Customer Strategy.”
A handy pocket guide for engaging with your users. For more insight, read “10 Principles of Customer Strategy.”
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.