strategy+business is published by PwC Strategy& Inc.
 
or, sign in with:
strategy and business
Published: April 19, 2013

 
 

How Multinational Corporations Are Buffered from Financial Crises

Multinationals can increase exports from markets hurt by a decline in local sales.

Title: Immediate Responses to Financial Crises: A Focus on U.S. MNE Subsidiaries (Fee or subscription required)

Authors: Desislava Dikova (Vienna University of Economics and Business), Roger Smeets (University of Amsterdam), Harry Garretsen (University of Groningen), and Hans Van Ees (University of Groningen)

Publisher: International Business Review, vol. 22, no. 1

Date Published: February 2013

U.S.-based multinational firms can use their flexibility and wide-ranging operations to make swift strategic moves that ensure they will withstand—and perhaps even capitalize on—sudden economic storms, this paper finds. The authors’ analysis of more than 20 years of data shows that in times of extreme financial turbulence, multinationals can often tap their exporting infrastructure and international network to quickly shift output from slumping markets to those with more favorable conditions. By increasing exports to offset declines in local sales, the firms can keep plants open and avoid or limit layoffs.

The few studies that have examined the effect of crises on multinationals’ activities have focused largely on long-term operations rather than on immediate strategic responses. But when a crisis unfolds, as the authors of this paper note, most global corporations survive. Their real goal in times of economic uncertainty should be to minimize the damage they sustain and to exploit any new advantages or opportunities that might appear.

The authors examined the strategic moves made by U.S.-headquartered multinationals in the wake of a banking, currency, or debt crisis (whether alone or combined) that afflicted a country or region in which their subsidiaries did business. In total, they studied the effects of 83 major financial crises from 1983 through 2005, tracking the responses of the majority-owned subsidiaries of U.S.-based multinationals in 51 countries in the two years following a crisis. (The authors say that their findings about local and regional crises warrant further research, including assessing corporate reactions to the 2007–09 global crisis; presumably, multinationals would make similar shifts in a global storm, so long as some markets fared better than others.)

Whereas previous studies have examined the risk of downturns in specific industries or regions, or concentrated on one type of crisis, the authors of this paper say they utilized the most comprehensive database available to capture all those factors over a long time period. Importantly, they were also able to gauge whether countries went through “twin” or “triple” crises—periods when more than one type of shock swept through the economy.

To do so, the authors obtained historical data on the timing and type of systemic crises, as well as sales information from the U.S. Bureau of Economic Analysis, which not only tabulates the total subsidiary output of multinational firms, but breaks down production into local sales in the host country, sales to the United States, and exports to other countries. They focused on the manufacturing sector to ensure they were comparing firms with similar operational challenges and capabilities.

Most countries endured two types of financial crisis (banking, debt, or currency) at one point or another during the study period. Some countries (such as Argentina, Brazil, Nigeria, the Philippines, Turkey, and Venezuela) were hit by all three. Worse yet, several nations went through two crises at the same time (for example, Indonesia, South Korea, Malaysia, and Mexico) or even three simultaneously (namely, Argentina, the Dominican Republic, and Ecuador).

After controlling for several factors, including the companies’ market size and labor costs, the authors found that the effects of banking and debt crises on subsidiary sales were minimal when the crises occurred at separate times. However, in the wake of currency crunches, multinational subsidiaries increased their export sales (excluding sales to the U.S.) by 4.5 percentage points in the year following the crisis and by 3.3 percentage points two years later. Because the prices of locally made products decline when a currency depreciates, those products become more attractive in export markets, the researchers note, encouraging subsidiaries to divert output from sputtering local markets to more prosperous foreign destinations.

 
 
 
Follow Us 
Facebook Twitter LinkedIn Google Plus YouTube RSS strategy+business Digital and Mobile products App Store

 

 
Close