strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing
Spring 2016 / Issue 82

s+b Trend Watch: New Opportunities in Entertainment and Media

A look at spending on media in cities worldwide today, and in the near future.

Today's frontier cities are becoming the entertainment hubs of the future. Residents of Tokyo, New York, and London spend the most on media — including video and music streaming, publications, and advertising. But it’s cities like Nairobi, Mumbai, and Johannesburg that will witness the largest growth in spending over the next few years.

New Opportunities in Entertainment and Media

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s+b Trend Watch: New Opportunities in Entertainment and Media