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All articles by C.K. Prahalad

How to Be a Truly Global Company

Many multinational business models are no longer relevant. Skillful companies can integrate three strategies — customization, competencies, and arbitrage — into a better form of organization.
August 23, 2011  - by C.K. Prahalad and Hrishi Bhattacharyya

Twenty Hubs and No HQ

A new form of global organization grounded in “gateway” countries can allow a company to operate profitably around the world.
February 26, 2008  - by C.K. Prahalad and Hrishi Bhattacharyya

The Innovation Sandbox

To create an impossibly low-cost, high-quality new business model, start by cultivating constraints.
August 28, 2006  - by C.K. Prahalad

The Co-Creation Connection

Companies spent the 20th century managing efficiencies. They must spend the 21st century managing experiences.
April 9, 2002  - by C.K. Prahalad and Venkatram Ramaswamy

The Fortune at the Bottom of the Pyramid

Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
January 10, 2002  - by C.K. Prahalad and Stuart L. Hart