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Catharine P. Taylor

All articles by Catharine P. Taylor

Best Business Books 2014: Marketing

Brand Diving
November 4, 2014  - by Catharine P. Taylor

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
July 7, 2014  - by Catharine P. Taylor

Best Business Books 2013: Marketing

Is Your Brand Experienced?
December 2, 2013  - by Catharine P. Taylor

Best Business Books 2011: Marketing

Marketing Reenvisioned
November 22, 2011  - by Catharine P. Taylor

Best Business Books 2009: Marketing

Branding Goes Viral
November 24, 2009  - by Catharine P. Taylor

Best Business Books 2008: Marketing

The Brand’s New World
November 25, 2008  - by Catharine P. Taylor