strategy+business is published by PwC Strategy& Inc.
 
or, sign in with:
strategy and business

All articles by Catharine P. Taylor

Why Marketers Should Be Followers

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
July 7, 2014  - by Catharine P. Taylor

Best Business Books 2013: Marketing

Is Your Brand Experienced?
December 2, 2013  - by Catharine P. Taylor

Best Business Books 2011: Marketing

Marketing Reenvisioned
November 22, 2011  - by Catharine P. Taylor

Best Business Books 2009: Marketing

Branding Goes Viral
November 24, 2009  - by Catharine P. Taylor

Best Business Books 2008: Marketing

The Brand’s New World
November 25, 2008  - by Catharine P. Taylor