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Christopher A.H. Vollmer

All articles by Christopher A. H. Vollmer

Can Media Firms Become Digital Video Mavens?

Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.
November 10, 2014  - by Christopher A. H. Vollmer, Sebastian Blum and Kristina Bennin

Reimagine Your Enterprise

Make human-centered design the heart of your digital agenda.
April 14, 2014  - by Christopher A. H. Vollmer, Matt Egol and Naseem Sayani

The Digital Commerce Revolution

A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
May 13, 2013  - by Christopher A. H. Vollmer, Matt Egol and Naseem Sayani

The Four Types of Digital Marketer

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
December 10, 2012  - by Matt Egol, Christopher A. H. Vollmer and Klaus Hoelbling

Scaling Up Social Media

A survey of senior marketers reveals three capabilities for building better online consumer relationships.
August 28, 2012  - by Christopher A. H. Vollmer and Karen Premo

The Promise of Private-label Media

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
May 26, 2009  - by Matt Egol, Leslie H. Moeller and Christopher A. H. Vollmer

Digital Darwinism

In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.
February 24, 2009  - by Christopher A. H. Vollmer

Major Media in the Shopping Aisle

Marketers are using digital and video technology to reach shoppers at the moment that matters most.
November 25, 2008  - by Matt Egol and Christopher A. H. Vollmer

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
May 8, 2008  - by Christopher A. H. Vollmer

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