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strategy and business

Guillermo D'Andrea

All articles by Guillermo D'Andrea

6 Truths about Emerging-Market Consumers

They’re brand-aware, savvy shoppers who like mom-and-pop shops more than modern markets, a new pan-Latin study shows.
 - by Guillermo D'Andrea, E. Alejandro Stengel, and Anne Goebel-Krstelj