Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called “occasionalization.”July 1, 2001
Welcome to strategy+business. Here’s what’s new.
Most Popular on s+b
- 1.Consistency Drives Success at Telus
- 2.Just Say No
- 3.The Future of Management Is Teal
- 4.The Audacity of Holacracy
- 5.Lotte Bailyn Is Redefining the Rules of Work and Family
- 6.The How and When of Getting Back to Work
- 7.20 Questions for Business Leaders
- 8.Put the Humanity Back in Human Resources
- 9.Mix and Deliver: The Next Step for Drinks Apps?
- 10.Grow from Your Strengths