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All articles by James H. Gilmore

Keeping Marketing’s Promises

Ads that trumpet, “We’re unique!” are meaningless if the stores say, “No, we’re not.”
November 13, 2007  - by James H. Gilmore and B. Joseph Pine II

Why Experience Marketing Pays

By creating marketing “experiences,” companies generate new demand for core offerings.
August 25, 2004  - by B. Joseph Pine II and James H. Gilmore