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strategy and business

John A. Quelch

All articles by John A. Quelch

The Fall and Rise of the CMO

Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows.
November 30, 2004  - by Gail McGovern and John A. Quelch

Ten Steps to a Global Human Resources Strategy

Creating an effective global work force means knowing when to use "expats," when to hire "locals" and how to create that new class of employees -- the "glopats."
January 1, 1999  - by John A. Quelch and Helen Bloom

The Post-9/11 Resilience of American Brands

Research suggests that opposition outside America to U.S. foreign policy doesn't necessarily affect consumer choice.
 - by John A. Quelch and Douglas B. Holt