All articles by John A. Quelch
Chief marketing officers come in three new-and-improved flavors, exclusive Harvard research shows.November 30, 2004
Creating an effective global work force means knowing when to use "expats," when to hire "locals" and how to create that new class of employees -- the "glopats." January 1, 1999
Research suggests that opposition outside America to U.S. foreign policy doesn't necessarily affect consumer choice.