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All articles by Stephen X. Doyle

Strategic Sales Management: A Boardroom Issue

With the marketplace changing so rapidly and product lives shortening, sales has become a strategic issue. But how do you make certain it is managed properly and that a company's best customers are satisfied? You do it by making sales a boardroom issue.
July 1, 1997  - by Benson P. Shapiro, Adrian J. Slywotzky and Stephen X. Doyle