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strategy and business

W. Ross Honey

All articles by W. Ross Honey

Online Music Gets a Hollywood Strategy

When music labels offer online subscription services, they risk cannibalizing current CD sales. To expand the entire music market, the labels should adopt the movie industry's "windowing" approach and create distinct value propositions for retail and digital channels.
July 3, 2001  - by G. Krishan Bhatia, Richard C. Gay, and W. Ross Honey