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strategy and business

Edward C. Landry

All articles by Edward C. Landry

Making the Most of "Feet on the Street"

A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.
June 16, 2005  - by Edward C. Landry and Jaya Pandrangi

Making the Perfect Marketer

A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
November 30, 2004  - by Paul Hyde, Edward C. Landry, and Andrew Tipping

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