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strategy and business

Auto, Airlines & Transport Archive

November 24, 2009

Auto Suppliers in Crisis:
2. Steps for Restructuring

How to choose which units to cut and which to keep.
November 24, 2009

Auto Suppliers in Crisis:
1. The Coming Shakeout

This bedrock U.S. manufacturing sector is facing consolidation, further cutbacks, and renewal.
August 27, 2009

What Happened at GM

A review of Why GM Matters, by William J. Holstein.
August 11, 2009

All Brands Are Niche Brands

Subaru’s chief marketing officer on how to sell cars in a tough market.
July 28, 2009

Revving the Growth Engine

India’s burgeoning middle class is fueling automobile sales, though most consumers still choose two-wheel vehicles — at least for now.
June 9, 2009

Putting the Stimulus to Work

How to spend $800 billion and actually improve the nation’s infrastructure.
May 26, 2009

The Best Years of the Auto Industry Are Still to Come

Even as they struggle through the economic meltdown, vehicle makers can look ahead to a high-growth, flexible, global future.
May 26, 2009

Toyota’s IT Transformation

The information systems group at Toyota Motor Sales USA Inc. has moved from an "order-taker" role to "next-generation demand management” in an effort to meet overall corporate needs.
April 7, 2009

Convincing Consumers to Spend Again

In a brutal sales environment, retailers and manufacturers, led by the auto industry, are finding that smarter marketing — not better products — may be the best way to a customer’s heart.
February 3, 2009

The Future Is Lithium

The advent of environmentally friendly automobiles is jump-starting a global battle over battery technology.
January 13, 2009

Building Cars by Design

Faced with plummeting demand, automakers should make vehicles with features that match customer preferences.