strategy+business is published by the global management consulting firm Booz & Company
 
or, sign in with:
strategy and business

Auto, Airlines & Transport Archive

Archives by Year
2013 2012 2011 2010 2009 2008 2007 2006 2005 2004
2003 2001 1999 1998 1997 1996        
February 26, 2013

Hyundai’s Capabilities Play

The Korean automaker’s explosive growth in the last few years—achieved through better quality, stylish design, and clever marketing—has made it a dynamic player in the U.S. auto industry.