Edited by Geoffrey Precourt

With an introduction by Gregor Harter, Edward Landry, and Andrew Tipping

Published 2007, 300 pages.

Meet the chief marketing officers and other marketing leaders who have risen to the challenges of the new millennium. They are the new “growth champions” for their companies, raising the bar of customer-centric strategy and practice. A team of experts from Booz & Company and the Association of National Advertisers (ANA) have conducted 15 incisive and revealing interviews with former and current marketing leaders at household-name companies, including Jim Stengel of Procter & Gamble, Beth Comstock of GE’s NBC Universal, John Hayes of American Express, Cie Nicholson of Pepsi-Cola, Omid Kordestani of Google, Mike Glenn of FedEx, and Rob Malcolm of Diageo. Other interviews describe the CMO leadership at Yahoo, Nokia, Verizon, Foster’s, Bank of America, Wachovia, Mercedes-Benz, and Hewlett-Packard.

For years, Booz & Company has been notable for its ability to help clients in the areas of marketing strategy and organization effectiveness, portfolio and brand management, consumer insight, and segmentation. CMO Thought Leaders: The Rise of the Strategic Marketer, edited by well-known business journalist Geoffrey Precourt, explores these practices from the perspective of leading-edge CMOs. In a special introduction, Gregor Harter, Edward Landry, and Andrew Tipping describe how the best CMOs make marketing accountable and hold their own in the C-suite. A foreword by Interactive Advertising Bureau CEO Randall Rothenberg and ANA President Robert Liodice rounds out the volume. This unique book will take forward-looking CMOs inside the minds of their peers — and help them fulfill their professional potential.