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Please provide the following information and click the “Download Free PDFs” button in order to receive chapters from the book. You will receive an e-mail shortly with a clickable link to the download page.

You can choose from the following chapters:

  • Keith Pardy, Nokia Corporation: The Human Approach
  • Beth Comstock, NBC Universal: Marketer as Leader
  • John Hayes, American Express Company: A Culture of Reinvention
  • James R. Stengel, The Procter & Gamble Company: Ultimate Marketers

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