http://www.strategy-business.com/consumer_products How to confront commoditization and increased competition in a global marketplace Mon, 23 Jan 2006 00:00:00 -0600 Sat, 04 Jul 2009 02:34:32 -0500 finn_bridget@bah.com (Bridget Finn) strategy-business@ravencreative.com (strategy+business webmaster) http://www.strategy-business.com/media/image/sb-rss_feed_logo2.gif http://www.strategy-business.com/consumer_products 134 50 http://www.strategy-business.com/press/article/09205?gko=69d88 Most consumer brands are not creating value. The exceptions share a set of "energized" attributes that companies can identify and exploit. John Gerzema and Ed Lebar Fri, 26 Jun 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09205?gko=69d88 http://www.strategy-business.com/press/article/09215?gko=c79f7 Brands that create their own digital media are reaching customers in compelling new ways. Matthew Egol, Leslie H. Moeller, and Christopher Vollmer Fri, 26 Jun 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09215?gko=c79f7 http://www.strategy-business.com/li/leadingideas/li00127?gko=88f46 A new strategy recommends putting out new products in large volume and letting the marketplace -- not focus groups -- separate winners from losers. Alexander Kandybin, Surbhee Grover, and Nami Soejima Tue, 02 Jun 2009 00:00:00 -0500 http://www.strategy-business.com/li/leadingideas/li00127?gko=88f46 http://www.strategy-business.com/press/article/09104b?gko=eccb9 How to rebuild your capabilities for long-term growth in a time of turmoil. Richard Rawlinson Fri, 20 Mar 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09104b?gko=eccb9 http://www.strategy-business.com/li/leadingideas/li00099?gko=03a8d Although an elusive goal, cooperative relationships between retailers and suppliers can be wildly profitable. Simon Harper, Amit Kapoor, and Marco Kesteloo Tue, 04 Nov 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00099?gko=03a8d http://www.strategy-business.com/li/leadingideas/li00080?gko=c0c7e Effective product innovation depends on fast access to critical design and engineering data. At Whirlpool, the challenge turns out to be as much human as it is technological. Michael Cooke, Richard Turner, and Stephen Chen Mon, 03 Nov 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00080?gko=c0c7e http://www.strategy-business.com/li/leadingideas/li00093?gko=7003c As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers' new behavior. Leslie Moeller, James Ryan, and Juan Carlos Webster Mon, 03 Nov 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00093?gko=7003c http://www.strategy-business.com/li/leadingideas/li00087?gko=a9145 Booz & Company Partner Alexander Kandybin on why consumer products companies should look to the power of natural selection to break out of the incremental innovation trap. Edward Baker Mon, 03 Nov 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00087?gko=a9145 http://www.strategy-business.com/press/article/08306?gko=8d568 Why do mature businesses struggle with innovation? Often it's because they think the secret to growth is rapid-fire line extensions that get customers excited for a little while. But the trick isn't being fast; it's being hard to copy. Alexander Kandybin and Surbhee Grover Mon, 20 Oct 2008 00:00:00 -0500 http://www.strategy-business.com/press/article/08306?gko=8d568 http://www.strategy-business.com/press/article/08314?gko=0a5ad Consumer choice modeling can help companies improve their market share by providing them with a better understanding of their consumers' preferences. John Jullens and Gregor Harter Mon, 20 Oct 2008 00:00:00 -0500 http://www.strategy-business.com/press/article/08314?gko=0a5ad