March 26, 2015
The toy company thrives by understanding the deep dynamics of how consumers have fun.
March 9, 2015
A raise for the lowest-paid workers won’t end economic inequality—but it might force other companies to rethink their compensation at the bottom.
March 3, 2015
Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
March 2, 2015
Luxury tourism will not be the game-changer many retailers are hoping for.
February 11, 2015
The burger chain’s boffo business model thrives—despite paying low-wage workers more than it has to.
January 19, 2015
A new approach can help CPG companies introduce products with the right features, price, and packaging.
January 19, 2015
As more products and their parts can be made locally, the need to ship them to market will be reduced.
January 5, 2015
High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
December 22, 2014
A new book explains why good jobs on the front lines can lead to competitive success.
September 18, 2014
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014
Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014
Why are grocery stores building up while sales go down?
June 4, 2014
The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
May 12, 2014
Journalist Brad Edmondson’s recounting of the Ben & Jerry’s story, Ice Cream Social, focuses on the difficulties of living up to high-minded corporate mission statements after new owners take control.
May 8, 2014
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
May 7, 2014
In The Craft Beer Revolution, Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.
April 25, 2014
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.