strategy+business is published by PwC Strategy& Inc.
 
or, sign in with:
strategy and business

Consumer Products Archive

Archives by Year
2014 2013 2012 2011 2010 2009 2008 2007 2006 2005
2004                  
September 18, 2014

Best of Multimedia: A Roadmap to Understanding the Millennial Consumer

A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014

Location, Location, Location

Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
August 20, 2014

Price Elasticity Has Snapped

Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014

Competitive Narcissism: A Marketing Lesson

Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?
June 4, 2014

What’s Your Platform, Baby?

The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
May 12, 2014

A Triple Scoop of Social Responsibility

Journalist Brad Edmondson’s recounting of the Ben & Jerry’s story, Ice Cream Social, focuses on the difficulties of living up to high-minded corporate mission statements after new owners take control.
May 8, 2014

Getting Value Propositions Right, with Data and Analytics

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
May 7, 2014

A Toast to Industry Disruption

In The Craft Beer Revolution, Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.
April 25, 2014

I Scream, You Scream (But Only When the Price Goes Up)

The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
March 14, 2014

Best of Multimedia: Bitcoin’s Turbulent History

An interactive look at the highs and lows surrounding the controversial digital currency.
February 11, 2014

How to Achieve Growth in a Lean Europe

Lessons on winning in a slow market.
January 30, 2014

The Dangers of Adjacencies Strategy

Why a popular approach to growth may put your company’s health at risk.
November 12, 2013

Are You Making the Right Moves in China?

Three new studies reveal insight into the Chinese consumer market and business environment.