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strategy and business

Consumer Products Archive

Archives by Year
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July 27, 2015

Mix and Deliver: The Next Step for Drinks Apps?

The beverage alcohol world is ripe for disruption, and distributors who are willing to navigate the industry’s hurdles will find opportunities for growth.
July 7, 2015

Brick-and-Mortar Retail Is Alive and Well

As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.
June 4, 2015

Oops! I “Dropped” My Phone: A Consumer’s Justification for Buying New Things

Contrary to the popular notion that consumers care for the products they own, people are more likely to act recklessly toward certain items when a more appealing upgrade reaches the market.
June 1, 2015

The Selfie Strategy

Should you make your company in your own image?
May 11, 2015

Brands and Retailers Should Team Up in Emerging Markets

When companies “share the shelf,” everyone wins.
April 28, 2015

Best of Multimedia: The Uncertain Appeal of Wearables

This infographic provides a snapshot of the emerging wearable technology market.
April 27, 2015

The Haier Road to Growth

Customers always come first for this Chinese appliance maker — even as it continually reinvents itself and expands around the world.
April 22, 2015

Welcome to the Marijuana Economy

The CEO of a leading recreational marijuana company argues that the industry is green in more ways than one.
March 26, 2015

Lego’s Serious Play

The toy company thrives by understanding the deep dynamics of how consumers have fun.
March 9, 2015

Inside Walmart’s Wage Hike

A raise for the lowest-paid workers won’t end economic inequality—but it might force other companies to rethink their compensation at the bottom.
March 3, 2015

Sometimes It Pays to Be the Underdog

Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
March 2, 2015

Retail’s Risky New Strategy

Luxury tourism will not be the game-changer many retailers are hoping for.
February 11, 2015

Shake Shack’s Secret Sauce? It Cares.

The burger chain’s boffo business model thrives—despite paying low-wage workers more than it has to.
January 19, 2015

Creating What Consumers Want

A new approach can help CPG companies introduce products with the right features, price, and packaging.
January 19, 2015

s+b Trend Watch: 3D Printing’s Impact on the Transportation Industry

As more products and their parts can be made locally, the need to ship them to market will be reduced.
January 5, 2015

Zombify Your Customers

High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
December 22, 2014

The False Dichotomy of Wages vs. Profits

A new book explains why good jobs on the front lines can lead to competitive success.
November 4, 2014

Best Business Books 2014: Marketing

Brand Diving
September 18, 2014

Best of Multimedia: A Roadmap to Understanding the Millennial Consumer

A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014

Location, Location, Location

Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
August 20, 2014

Price Elasticity Has Snapped

Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014

Competitive Narcissism: A Marketing Lesson

Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?