July 7, 2015
As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.
June 4, 2015
Contrary to the popular notion that consumers care for the products they own, people are more likely to act recklessly toward certain items when a more appealing upgrade reaches the market.
June 1, 2015
Should you make your company in your own image?
May 11, 2015
When companies “share the shelf,” everyone wins.
April 28, 2015
This infographic provides a snapshot of the emerging wearable technology market.
April 27, 2015
Customers always come first for this Chinese appliance maker — even as it continually reinvents itself and expands around the world.
April 22, 2015
The CEO of a leading recreational marijuana company argues that the industry is green in more ways than one.
March 26, 2015
The toy company thrives by understanding the deep dynamics of how consumers have fun.
March 9, 2015
A raise for the lowest-paid workers won’t end economic inequality—but it might force other companies to rethink their compensation at the bottom.
March 3, 2015
Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
March 2, 2015
Luxury tourism will not be the game-changer many retailers are hoping for.
February 11, 2015
The burger chain’s boffo business model thrives—despite paying low-wage workers more than it has to.
January 19, 2015
A new approach can help CPG companies introduce products with the right features, price, and packaging.
January 19, 2015
As more products and their parts can be made locally, the need to ship them to market will be reduced.
January 5, 2015
High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
December 22, 2014
A new book explains why good jobs on the front lines can lead to competitive success.
November 4, 2014
September 18, 2014
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014
Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014
Why are grocery stores building up while sales go down?