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Consumer Products Archive

Archives by Year
2015 2014 2013 2012 2011 2010 2009 2008 2007 2006
2005 2004                
March 26, 2015

Lego’s Serious Play

The toy company thrives by understanding the deep dynamics of how consumers have fun.
March 9, 2015

Inside Walmart’s Wage Hike

A raise for the lowest-paid workers won’t end economic inequality—but it might force other companies to rethink their compensation at the bottom.
March 3, 2015

Sometimes It Pays to Be the Underdog

Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
March 2, 2015

Retail’s Risky New Strategy

Luxury tourism will not be the game-changer many retailers are hoping for.
February 11, 2015

Shake Shack’s Secret Sauce? It Cares.

The burger chain’s boffo business model thrives—despite paying low-wage workers more than it has to.
January 19, 2015

Creating What Consumers Want

A new approach can help CPG companies introduce products with the right features, price, and packaging.
January 19, 2015

s+b Trend Watch: 3D Printing’s Impact on the Transportation Industry

As more products and their parts can be made locally, the need to ship them to market will be reduced.
January 5, 2015

Zombify Your Customers

High-tech blogger Nir Eyal describes a positive feedback loop for getting customers hooked on your products and services.
December 22, 2014

The False Dichotomy of Wages vs. Profits

A new book explains why good jobs on the front lines can lead to competitive success.
November 4, 2014

Best Business Books 2014: Marketing

Brand Diving
September 18, 2014

Best of Multimedia: A Roadmap to Understanding the Millennial Consumer

A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014

Location, Location, Location

Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
August 20, 2014

Price Elasticity Has Snapped

Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014

Competitive Narcissism: A Marketing Lesson

Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014

s+b Trend Watch: Supermarkets’ Misguided Strategy

Why are grocery stores building up while sales go down?
June 4, 2014

What’s Your Platform, Baby?

The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
May 12, 2014

A Triple Scoop of Social Responsibility

Journalist Brad Edmondson’s recounting of the Ben & Jerry’s story, Ice Cream Social, focuses on the difficulties of living up to high-minded corporate mission statements after new owners take control.
May 8, 2014

Getting Value Propositions Right, with Data and Analytics

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
May 7, 2014

A Toast to Industry Disruption

In The Craft Beer Revolution, Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.
April 25, 2014

I Scream, You Scream (But Only When the Price Goes Up)

The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.