September 18, 2014
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
September 10, 2014
Wharton marketing professor David Bell explores how the real world affects the success of internet companies.
August 20, 2014
Contrary to Econ 101, your optimal price should be based on a variety of factors.
August 12, 2014
Getting and keeping the attention of the social media generation means making your brand all about them.
August 8, 2014
Why are grocery stores building up while sales go down?
June 4, 2014
The key to tech customer loyalty isn’t about being the biggest—it’s about embracing the smallest.
May 12, 2014
Journalist Brad Edmondson’s recounting of the Ben & Jerry’s story, Ice Cream Social, focuses on the difficulties of living up to high-minded corporate mission statements after new owners take control.
May 8, 2014
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
May 7, 2014
In The Craft Beer Revolution, Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.
April 25, 2014
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
March 14, 2014
An interactive look at the highs and lows surrounding the controversial digital currency.
February 11, 2014
Lessons on winning in a slow market.
January 30, 2014
Why a popular approach to growth may put your company’s health at risk.
November 12, 2013
Three new studies reveal insight into the Chinese consumer market and business environment.
October 22, 2013
As the Affordable Care Act takes effect, health insurance companies will have to design and implement new healthcare models to keep up with the new consumer population.
October 15, 2013
Why politics as usual in the E.U., the U.S. and China is getting in the way of a strong recovery.
September 23, 2013
Chinese brands don’t need David Brooks’s “romantic advantage,” just the right capabilities.