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Consumer Products Archive

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2004                  
August 28, 2006

The Case for Long Shots

The world’s most popular camping tent was once a hard sell to retailers, but it ultimately demonstrated the value of an innovative gamble.
August 28, 2006

How to Slim Down a Brand Portfolio

The objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain.
May 30, 2006

The Future of Advertising Is Now

Marketers take heed: After years of overhype, the digital revolution is finally mainstream.
February 28, 2006

The Hidden Costs of Clicks

Internet retailers are finally learning why books and luggage make money online — while shoes and toys don’t.
February 28, 2006

Dueling Technologies at the Point of Sale

Paying with a mobile phone is big business in Japan and Korea, but hasn't yet caught on in the United States.