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Consumer Products Archive

Archives by Year
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2004                  
November 25, 2008

Major Media in the Shopping Aisle

Marketers are using digital and video technology to reach shoppers at the moment that matters most.
September 16, 2008

A Breakaway Opportunity for “Inferior” Products

As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers’ new behavior.
August 26, 2008

The Unique Advantage

To succeed in a mature industry like consumer products, the trick isn’t being first — it’s being hard to copy.
August 26, 2008

Tracking the Elusive Consumer

Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.
August 5, 2008

Survival-of-the-Fittest Innovation

Booz & Company Partner Alexander Kandybin on why consumer products companies should look to the power of natural selection to break out of the incremental innovation trap.
February 26, 2008

New Life for Tired Brands

How to discover the dormant vitality in an old product line.