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strategy and business

Consumer Products Archive

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November 24, 2009

There’s Salad on the Menu? Then I’ll Take the Fries

When presented with options that evoke a measure of self-control, consumers may behave in a way that contradicts their goals.
November 24, 2009

Catering to Nervous Customers

In industries that offer necessary but often undesirable services, managers must strive to understand how their services affect the stress levels of their customers.
August 27, 2009

Inside the Kraft Foods Transformation

Eleven of the top leaders from the largest food and beverage company in the U.S. talk about their three-year turnaround and their campaign to reorganize for growth.
August 27, 2009

Knockoffs Come of Age

Once associated with pirated goods, China’s shan zhai companies have become competitive players, even in mature industries.
June 2, 2009

The Promise of In-market Innovation

A new strategy recommends putting out new products in large volume and letting the marketplace — not focus groups — separate winners from losers.
April 7, 2009

Convincing Consumers to Spend Again

In a brutal sales environment, retailers and manufacturers, led by the auto industry, are finding that smarter marketing — not better products — may be the best way to a customer’s heart.