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Consumer Products Archive

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December 19, 2011

What’s Your Company’s Facebook LPM (Likes per Million)?

Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue.
November 22, 2011

Making Customer Segmentation Deliver

As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
November 7, 2011

How Coca-Cola Manages 90 Emerging Markets

The world’s largest beverage company has delegated major decision making to individual markets, but it maintains its global brand strategy through collaborative practices.
August 23, 2011

Competing for the Global Middle Class

Three types of companies are jockeying for position in emerging economies, seeking to capture the loyalty of billions of new consumers.
August 8, 2011

The New Web of World Trade

The Gulf economies of the Middle East are forming partnerships with other emerging markets, redefining the ancient trade routes that once linked East and West.
June 6, 2011

Consumer Packaged Goods: Escaping the Consolidation Mentality

Holding fast to the two myths that have long dominated strategy in consumer-oriented industries — that bigger companies win, and that one or two players control every product category — can get a firm into trouble. A capabilities-driven strategy can provide a better path to profit.
June 6, 2011

M&A in the New CPG Strategy

For consumer products companies seeking acquisition targets, the game-changing deals are those that bring more coherence.
June 6, 2011

Focus vs. Hocus-Pocus at Alberto-Culver

The CEO of this nimble cosmetics company explains the advantages of a small size and a coherent strategy.
May 30, 2011

Next-Generation Product Development

Combining agile up-front processes with a lean approach to the back end can help companies outperform the competition.
May 2, 2011

The Virtual Fitting Room

As simulation technologies transform the apparel shopping experience, retailers must decide how rapidly to embrace innovation. The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be.
February 22, 2011

The Power of the Post-Recession Consumer

An analysis of attitudes and spending reveals a return to traditional values, driven by consumers searching for quality, affordability, and connection.
February 22, 2011

The Coming Wave of “Social Apponomics”

The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.
February 22, 2011

Values vs. Value

New research revealing a disparity between what shoppers say and what they do debunks the myth of the ethical consumer.
February 22, 2011

The M-Commerce Challenge to Retail

As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.