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Consumer Products Archive

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November 27, 2012

Kicking the Sales Promotion Habit

Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
November 27, 2012

s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal

According to a recent survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay.
October 1, 2012

“I’m Still Standing,” Say Consumers

This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
August 28, 2012

The Thought Leader Interview: Douglas Conant

The coauthor of TouchPoints and former CEO of Campbell Soup Company explains how executives build their company’s capabilities by connecting with people more effectively.
May 29, 2012

Rethinking the Product Launch

Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
May 14, 2012

The Case for the Brand Ideal

Behind many a successful product, there’s a sharply focused intention to improve lives.
May 7, 2012

How Ikea Reassembled Its Growth Strategy

During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.