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Consumer Products Archive

Archives by Year
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November 12, 2013

Are You Making the Right Moves in China?

Three new studies reveal insight into the Chinese consumer market and business environment.
October 22, 2013

Are Health Insurers Ready to Care for New Consumers?

As the Affordable Care Act takes effect, health insurance companies will have to design and implement new healthcare models to keep up with the new consumer population.
October 15, 2013

The Gordian Knot of Global Economic Growth

Why politics as usual in the E.U., the U.S. and China is getting in the way of a strong recovery.
September 23, 2013

Why Haier and Lenovo May Soon Be Household Names

Chinese brands don’t need David Brooks’s “romantic advantage,” just the right capabilities.
September 11, 2013

Comic Books, Iced Tea, and the Secret to Winning in Business

Honest Tea founders Seth Goldman and Barry Nalebuff explain—graphically—how they brewed up a successful company.
August 27, 2013

The Big Bite of Small Brands

Upstarts are gaining market share across consumer packaged goods categories. Here’s how incumbents can respond.
August 19, 2013

Same-Day Delivery? Not So Fast

Traditional retailers can outshine their online competitors in the distribution game.
August 13, 2013

How to Make a New Product Unique

The secret to successful launches is doubling down on the attributes and capabilities that make your offering stand out.
August 7, 2013

What if Clay Christensen Is Right about the Grocery Business (and Amazon Is Wrong)?

The disruptive influences of e-commerce may finally be setting their sites on the grocery industry.
August 6, 2013

The Coming Globalization of Chinese Multinationals: Threat or Opportunity?

As Chinese firms expand their international footprint, they can create unique partnerships with their Western competitors.
July 19, 2013

Why Things Fail (And Why They Get Better)

Steve Capps’s award-winning article is an essential primer for anyone trying to understand manufacturing.
July 17, 2013

Successful Product Development: Unique, Coherent…and Rare

Successfully innovative consumer products, like SodaStream and Dyson, appear to share two attributes: coherence and being difficult to copy.
July 9, 2013

China’s Mid-Market: Where “Good Enough” Just Isn’t

Seven principles can help multinationals sell to a rising segment of eager Chinese customers.
June 27, 2013

When Good Celebrity Endorsers Go Bad, Markets Get Angry (But Not for Long)

What’s the right move when your famous pitchperson takes a public beating?