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strategy and business

Healthcare Archive

July 1, 1997

Vertical Integration: 80’s Fad or Health Care’s Future?

Few industries have been changing as quickly as health care. As it does, alliances become more important to growth. But does that mean undoing what has already been done?
July 1, 1997

The Rocky Road from Startup to Big-Time Player: Biogen’s Triumph Against the Odds

How does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done.