The Next Empire
What can the U.S. do to maintain its competitive position against the E.U. and China? Foreign policy scholar Parag Khanna believes the answer lies right under our noses. |
New Metrics for Media
Advertising has value only to the degree that it influences consumer behavior. But whether advertising succeeds in driving people to purchase products and how well it is able to do |
 
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| An unexpected source of stability is emerging in the Middle East: diversified, open economies, no longer dependent exclusively on oil revenues. Is this growth evidence of a fertile, sustainable oasis — or the deceitful promise of a mirage? The answer depends on the paradoxical mind-set of the Middle East decision maker. Read on... |
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The Practical Visionary
By Michael Farber, Tom Greenspon, and Jeffrey Tucker
For the chief information officer (CIO), thinking strategically has never been more important. New technologies are changing how companies relate to their employees, customers, suppliers, partners, sales channels, and markets. The CIO can earn a seat at the senior leadership table by helping to set and realize long-term goals and by augmenting the capabilities of the entire enterprise.
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On Track for Growth
By Andrew Tipping and Justin Zubrod
Not long ago, the railroad industry was known for ever-lower expectations and diminishing service. Now, railroad companies, both public and private, are reinventing themselves as customer-conscious businesses. Amtrak, British Rail, Canada’s CN, and New Zealand Railways are discovering that the key to success isn’t privatization, but more attentive marketing.
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Convenors of Capability
By Michael Delurey, David Sulek, and Lawrence Frascella
Photographs by Alan Richardson
The Hope Community Center in Biloxi, Miss., is not a stand-alone philanthropic outfit. It is a focal point for businesses, not-for-profit organizations, and government agencies offering help to people recovering from Hurricane Katrina. It is also an example of how a megacommunity engagement can address complex community problems.
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