Mix and Deliver: The Next Step for Drinks Apps? Over the past few years, an explosion in technology-driven delivery options for consumer goods and services has been disrupting traditional distribution methods. Millennials, for example, want their brands of choice on demand, digitally enabled, and tailored to their specific requirements. This new on-demand reality is now poised to affect one of the most arcane and complex distribution ecosystems in the business: the alcoholic beverages industry.
by Christopher A.H. Vollmer and Bart Sayer