http://www.strategy-business.com/marketing_and_sales Insight into the most successful ways to build brands and increase revenues Mon, 23 Jan 2006 00:00:00 -0600 Fri, 09 May 2008 08:39:45 -0500 finn_bridget@bah.com (Bridget Finn) strategy-business@ravencreative.com (strategy+business webmaster) http://www.strategy-business.com/media/image/sb-rss_feed_logo.gif http://www.strategy-business.com/marketing_and_sales 134 39 http://www.strategy-business.com/press/article/08114?gko=6f5e0 Traditional methods of measuring the impact of an advertisement, such as audience exposure and reach, are becoming obsolete thanks to outcome-based media metrics. These new innovations in metrics can more accurately measure the behavior and spending-patterns of consumers, and will help improve marketing ROI. Christopher Vollmer Mon, 24 Mar 2008 00:00:00 -0500 http://www.strategy-business.com/press/article/08114?gko=6f5e0 http://www.strategy-business.com/press/article/08101?gko=4c2c9 How to discover the dormant vitality in an old product line. Nikhil Bahadur and John Jullens Mon, 24 Mar 2008 00:00:00 -0500 http://www.strategy-business.com/press/article/08101?gko=4c2c9 http://www.strategy-business.com/press/article/08107?gko=417ae Not long ago, the railroad industry was known for ever-lower expectations and diminishing service. Now, railroad companies, both public and private, are reinventing themselves as customer-conscious businesses. Amtrak, British Rail, Canada's CN, and New Zealand Railways are discovering that the key to success isn't privatization, but more attentive marketing. Andrew Tipping and Justin Zubrod Mon, 24 Mar 2008 00:00:00 -0500 http://www.strategy-business.com/press/article/08107?gko=417ae http://www.strategy-business.com/li/leadingideas/li00059?gko=149c0 Change may be certain, but for a business decision maker, some changes have more impact than others. Here are eight trends that will make the greatest difference in 2008. Art Kleiner Thu, 14 Feb 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00059?gko=149c0 http://www.strategy-business.com/li/leadingideas/li00061?gko=ad8de Winning over the travelers of the future will require technologies that, like human travel agents, can segment customers accurately and give them what they want. Volkmar Koch, Jürgen Ringbeck, and Stefan Stroh Thu, 14 Feb 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00061?gko=ad8de http://www.strategy-business.com/li/leadingideas/li00056?gko=e15d4 A common, fundamental disconnect between getting the message out and closing the deal can lead to lost sales opportunities. But it doesn't have to. Barbara Sullivan and Graham Ericksen Fri, 11 Jan 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00056?gko=e15d4 http://www.strategy-business.com/li/leadingideas/li00051?gko=25880 Ads that trumpet, "We're unique!" are meaningless if the stores say, "No, we're not." James H. Gilmore and B. Joseph Pine II Mon, 17 Dec 2007 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00051?gko=25880 http://www.strategy-business.com/li/leadingideas/li00047?gko=41df6 Unilever's U.S. vice president and general manager of its deodorants division discusses his company's approach to launching new products using a variety of new media channels. Andrea Rasmussen and Carolyn Ude Mon, 17 Dec 2007 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00047?gko=41df6 http://www.strategy-business.com/li/leadingideas/li00042?gko=b1139 Jack Stahl, a former chief executive at Coca-Cola and Revlon, discusses how great leaders balance their broad strategic missions with constant attention to organizational detail. Matthew Prewitt Mon, 17 Dec 2007 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00042?gko=b1139 http://www.strategy-business.com/li/leadingideas/li00037?gko=325f3 Fresh trends in consumer behavior driven by social media pose significant challenges to companies stuck in a traditional market-to-the-masses mind-set. Here's how to thrive on the new Web. Stefan Eikelmann, Jad Hajj, and Michael Peterson Mon, 17 Dec 2007 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00037?gko=325f3