http://www.strategy-business.com/marketing_and_sales Insight into the most successful ways to build brands and increase revenues Mon, 23 Jan 2006 00:00:00 -0600 Sat, 04 Jul 2009 02:31:03 -0500 finn_bridget@bah.com (Bridget Finn) strategy-business@ravencreative.com (strategy+business webmaster) http://www.strategy-business.com/media/image/sb-rss_feed_logo2.gif http://www.strategy-business.com/marketing_and_sales 134 50 http://www.strategy-business.com/press/article/09215?gko=c79f7 Brands that create their own digital media are reaching customers in compelling new ways. Matthew Egol, Leslie H. Moeller, and Christopher Vollmer Fri, 26 Jun 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09215?gko=c79f7 http://www.strategy-business.com/press/article/09205?gko=69d88 Most consumer brands are not creating value. The exceptions share a set of "energized" attributes that companies can identify and exploit. John Gerzema and Ed Lebar Fri, 26 Jun 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09205?gko=69d88 http://www.strategy-business.com/press/article/09107?gko=0f8d0 To build closer connections to customers, start by developing analytical prowess. Leslie H. Moeller and Edward C. Landry Fri, 20 Mar 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09107?gko=0f8d0 http://www.strategy-business.com/press/article/09106?gko=3fa00 In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. Christopher Vollmer Fri, 20 Mar 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09106?gko=3fa00 http://www.strategy-business.com/press/article/09114?gko=75591 Companies must adopt new marketing practices to tap into this extremely valuable demographic. Richard Rawlinson and Natasha Kuznetsova Fri, 20 Mar 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09114?gko=75591 http://www.strategy-business.com/press/article/09103?gko=c67db The legendary advertising innovator David Ogilvy created an enduring organization using culture, integrity, and charm. Kenneth Roman Fri, 20 Mar 2009 00:00:00 -0500 http://www.strategy-business.com/press/article/09103?gko=c67db http://www.strategy-business.com/press/article/08406?gko=30a43 Marketers are using digital and video technology to reach shoppers at the moment that matters most. Matthew Egol and Christopher Vollmer Fri, 20 Feb 2009 00:00:00 -0600 http://www.strategy-business.com/press/article/08406?gko=30a43 http://www.strategy-business.com/press/article/08413?gko=8fb66 Creating new ways to measure success. Michael Schrage Fri, 20 Feb 2009 00:00:00 -0600 http://www.strategy-business.com/press/article/08413?gko=8fb66 http://www.strategy-business.com/li/leadingideas/li00073?gko=d93ef CEOs must learn to manage the media if they want to influence how their stories are told. William J. Holstein Mon, 03 Nov 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00073?gko=d93ef http://www.strategy-business.com/li/leadingideas/li00093?gko=7003c As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers' new behavior. Leslie Moeller, James Ryan, and Juan Carlos Webster Mon, 03 Nov 2008 00:00:00 -0600 http://www.strategy-business.com/li/leadingideas/li00093?gko=7003c